If you’re looking to earn extra income through affiliate marketing, the Home Depot Affiliate Program is a great option for 2025. Known for its wide range of home improvement products, Home Depot offers affiliates the chance to promote a trusted brand and earn commissions.
In this review, we’ll dive into everything you need to know about the Home Depot Affiliate Program—its rules, commission rates, and the latest updates for 2025.
Whether you’re a seasoned affiliate marketer or just starting out, this guide will help you understand how to maximize your earnings with Home Depot’s affiliate program.
Let’s first know about Home Depot as a company!
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Key Takeaways
Here are three key takeaways you should know:
#1. Wide Product Range and Global Reach: Home Depot is a global leader with over 200,000 online products to sell and operates over 2,300 in-stores across the USA and Canada. Its revenue in 2023 was almost $153 billion.
#2. Commission Structure and Challenges: Commission rates range from 2% to 8%, with the highest rates available in the home decor category. The major drawback of this program is lower commission rates with short cookie duration(24hours).
#3. Affiliate Program Requirements: It’s Free and easy to join the Home Depot affiliate program, but I noticed that having an established online presence or brand name on any social media can help you get approval fast with good conversion rates for their products.
About Home Depot
The Home Depot, Inc. is not just a local retailer, but a global powerhouse in the home improvement and construction supply industry, with a staggering 2300 stores spread across the world.
They sell home improvement products, from kitchen appliances to other tools(Home appliances, tools, hardware, builders’ hardware, lumber, building materials, etc.) in their stores, and according to my research, they generated over $153 billion in revenue in the 2023 financial year.
While the majority of The Home Depot’s stores are in the USA, the company’s international footprint is evident with stores also in Canada and Mexico.
The Goal behind creating this Home Depot review article is that before joining its affiliate program you should have proper knowledge of its rules for affiliate marketers and what commission rates they have for their products so that you can make wise decisions before promoting their products.
We will also learn about their eligibility criteria for joining their affiliate program.
So, without further ado, let’s get started.
What is the Home Depot Affiliate Program?
The Home Depot Affiliate program allows you to promote and sell their(Home Depot’s) products, and for each sale, you will receive a commission based on the product sold through your Affiliate link.
You can join this program through Impact Radius. If you already have an account on Impact Radius, you can apply or request an application to get accepted into their program.
To get accepted into their program, you need a website, YouTube channel, or some sort of audience on social media so that you can show them that you have a good following to promote their product.
This affiliate program approves your website or YouTube channels only if your niche is based on home improvement. Yes, it also approves other websites, but you have to fulfill certain requirements before applying.
We will discuss some of the requirements below that help you avoid getting disapproved by a Home Depot affiliate.
Cookies last for only 24 hours and follow the last-click attribution model. This means if a buyer clicks on your affiliate link but later makes the purchase through another affiliate link, you won’t receive the commission for the sale.
Opportunities and Challenges in Promoting the Home Depot Products
The Home Depot affiliate program offers a wide range of products, not limited to any specific category. This means you can promote and sell every product available in your online store, providing you with a diverse range of opportunities.
You get a fixed commission for each product you sell. There are 17 product categories at its stores.
For every category, you get to see a lot of sub-categories, with a huge number of products to sell. This means that Home Depot provides you with all sorts of products to sell related to the home decor field.
Home Depot claims that in each of its in-stores, you can see around 40,000 products, but if you become an affiliate marketer from its online store, you can sell around 200,000 products.
These numbers may be surprising, but they represent a significant opportunity for earning a substantial commission. The potential to sell a large number of products in the Home Depot online store can lead to a lucrative income.
However, I found out that not all products have high commission rates. Only a few products offer good rates per sale, and it’s hard to make enough sales of those products.
We will discuss some of its commission rates according to their products and categories.
Rules & Commission rates
Home Depot has the smallest commission rate, 2%, and the highest commission rate, 8%, only for some Home Decor products.
Hence, we can assume that most of their regular home improvement excise commissions are not high.
But do not worry. There is currently a lot of demand for these domestic products in the market, so you can earn well from low-commissioned products. Try to promote products with a close to 8% commission rate along with these regular products.
Rules
#1. In-store shopping:
In this case, if someone reaches the online store from your affiliate link and takes the product from the in-store instead of the online shopping, you will not receive any commission.
#2. Custom-built goods:
You are not paid a commission if you promote a product not on the Home Depot online store. You can only earn a commission for products listed on their platform.
#3. Gift card:
When a buyer buys something from a voucher, you do not get any commission from it.
#4. Payment:
As you know, this Affiliate Program is hosted on Impact Radius. Therefore, you can withdraw your payments with multiple payloads. Such as checks, PayPal, wire transfer, and direct deposit.
#5. Promotion Type:
If your blog is based on home improvement products, only they will allow you to promote your products. If your blog is not in this niche, then there are very few chances that they will give you approval.
#6. Site traffic:
If you want to join this affiliate program, your blog or site must have a lot of traffic. They check your site and its traffic, and if it has low traffic, they can reject you.
Are you eligible to join the Home Depot affiliate program?
Yes, all marketers are accepted into their program, but you must know and follow these rules.
Commission Rates
They pay you on their category-based pay scale. This scale is given below.
- 0% on gift cards, and other services.
- 2% on appliances.
- 3% on other qualified stocks.
- 8% on various home decor products.
According to my research, Home Decor Products like Sofas, counters, and almirahs earn the highest commission rates, so you can opt for these categories if you want high commission rates.
Money-Making Strategies for the Home Depot Affiliate Program
By now, you will have learned much about this affiliate program and would like to join it.
However, it’s crucial to understand which products can bring substantial returns when promoted.
Your success in this program hinges on your ability to select the right products to promote.
A perfect product means that it will help you generate more sales and more profit, or even generate fewer sales but high profits.
You had to devise strategies to help people buy products from the Home Depot online store through your affiliate link.
We’ll discuss some strategies to select profitable products in their store with commission/profit rates. This strategic product selection will empower you and put you in control of your affiliate marketing journey.
- Search volume
- Products with high conversion
- Products with medium and high commission
- Monitor your competitor
- Blog with SEO optimized
#1. Search Volume
You should check the product’s monthly searches before choosing it. This means that you have to filter the keywords related to that product with the help of any free tool and make a list.
From here, you get an estimate of their monthly searches. If you are new to this field, always choose only products with less competition.
Proper keyword research will rank you high on Google.
For example:
Try to create content on new and innovative products listed on the Home Depot online store and represent them in a way that will attract people’s attention.
#2. Products with high conversion
Always keep an eye on products that have good conversion rates.
In this affiliate program, you see conversion rates for products, and if you can find high-conversion products with flame competition, you can earn dollars very easily.
#3. Products with high commission
You should search for products whose commission and demand rates are high as per the trend/year.
High-commissioned products are only available for home decor. As I previously said, sofas, beds, almirahs, etc., are some high-commissioned products on Home Depot.
Home decoration products are not a bad option, but you have to convince people to buy them through your articles or landing pages.
#4. Monitor your competitors for product ideas
If you run a blog, try to analyze your competitors, like following what they do to promote these products. If you find they are generating articles, then try to double down on articles. If you find they are using other techniques to promote, I suggest you copy and make an updated version of their tactic and implement it faster.
Another option is to monitor the Home Depot affiliate market. Here, you will find which keywords and products are bringing the maximum traffic.
#5. SEO optimized blog
Making a blog and writing reviews on these products will help you promote them better. Product reviews are searches before buying a product and have high transactional intent behind them, which can help you convert those searchers into qualified sales.
But the key factor here is SEO, because it can take a long time to rank for those keywords on search engines.
So, as per the current trends, I recommend you make a YouTube channel and start filming product review videos, adding your affiliate links in the description of those videos. Try to break down those long-form videos into short forms, publish those short-form videos on all platforms, and send that traffic to your blog.
This way, you can quickly get good traffic from all social media and organic traffic from Google and make a good income from it.
Is making $1000 a month from the Home Depot affiliate program possible?
Yes, with the right strategies and dedication, earning $ 1000 a month from the Home Depot affiliate program is not just a dream, but a realistic goal. The path may not be easy, but it’s certainly achievable.
From my own journey, I’ve learned that affiliate marketing becomes significantly more manageable when you’ve established a strong brand and employ intelligent marketing tactics. One crucial strategy is to concentrate on promoting high-profit products.
To dive deeper into this, we zeroed in on the high-commission home decor category, which offers the best commission rate—8%.
Home Depot products in this category are mostly cheap, such as mats, pillows, watches, wall clocks, and wall decorations.
Exploring the subcategories will reveal more expensive products. Promoting these high-value items can significantly boost your commission earnings, presenting a lucrative opportunity.
Wall Shelves, sofas, and tables are the best examples of expensive products that help you generate a good commission.
But keep in mind that these products are difficult to sell online, and you have to build a good online presence to promote them. These products are expensive, and people should trust your advice to buy them from your link.
If your goal is to earn $ 1000 per month, focusing on products with high conversion rates is key. This strategic approach will guide you toward achieving your target.
Best Alternative For The Home Depot Affiliate Program
Home Depot is a big platform in itself, but its low commission rate is one of its major drawbacks, raising the question of its best alternative affiliate program.
But if you ask me, the best alternative to this affiliate program is an Amazon affiliate for Home decor creators.
This is an excellent alternative to this affiliate program, which I trust because its brand makes it the most profitable.
Amazon Affiliate offers a commission of 8% to sell products in the ‘Home Improvement Category’, which is much more than 2% of Home Depot.
While Home Depot only gives you a commission of 8% for the ‘Home Decor’ category, you can earn up to 10% commission on many categories in Amazon Affiliate.
Both programs only accept cookies for up to 24 hours.
You get an opportunity to promote every category of products on Amazon, but apart from that, you only have the opportunity to sell home improvement items at Home Depot.
If you want to sell the same product on both platforms, you can go with Amazon because of its brand (people trust to buy products from Amazon), which leads to good conversion rates.
25Home.com is one more option as a Home Depot alternative.
Wrap Up!
Home Depot is a very large and respected brand known for its good products and services, but only from its stores.
If you want to join their affiliate program, you won’t get much profit by working hard because Americans like buying most of these products from their in-stores.
Yes, some products are unavailable in-store, but as I said earlier, their Home Depot referral time is only 24 hours, which does not help get good conversions.
If you are looking at Depot affiliate programs as your primary earning source, then this would be a bad option for you. If you have other energetic options that can provide you with more benefits, then why should you make it your primary income resource?
I suggest you take Home Depot as a secondary earning source, which can help double your income, but you must work hard.
You can also look at these gaming affiliate programs if you are a gamer. The future will be about esports and e-gaming, so if you are fond of gaming, you can also check out these gaming affiliate programs.
We partner with awesome companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclaimer page.
