Do you need help with how to write blog posts that can rank better in SERPs?
No worries!
This is the beginner to advanced guide on blog writing from topic selection to blog promotion.
The best part?
I’m going to show you techniques on how to speed up the process with AI in 2025.
In short, you’ll love this guide if you want higher rankings on Google.
Let’s get started.
Before going to the steps, let’s first learn some benefits of doing content writing correctly.
Why Blog Writing is Essential in 2025
Writing content is now the best option for brands for their product promotions. Yes, blogs make it easier to market their product organically, and it’s a one-time investment rather than running ads.
In 2025, blog writing will still be a vital component of digital marketing since it provides a strong means of audience engagement, trust-building, and traffic generation.
I’ve noticed that blogging is transitioning from human content to AI-powered content, and now consumer behavior is shifting towards it, but its value remains unmatched.
Key Benefits of Blogging in the Digital Era
We consider blogging just publishing words online, but it’s not a good definition; instead, I’d rather say it is about creating user value.
Yes, blogs can help you in many ways, whether you are an individual or a business.
Here are some benefits of blogging that can help you:
– Boosts SEO: Blogs can help you to get organic traffic to your products ranking with fresh and relevant content.
– Build Authority: Blogs can help you establish yourself as an expert in your niche.
– Drive Traffic: With a high ranking, you can get high-intent qualified traffic for your product/brands.
– Engages Readers: helps you to create meaningful connections with your audience.
– Supports social media: Blogs can help you provide sharable content for a wider reach.
– Enhances brand visibility: Good blogs can help you keep your brand top-of-mind for your audience.
– Adapts to trends: You can easily align with changing consumer interests and technologies through blogs.
Current Trends Shaping Blog Writing
In 2025, personalization and interactivity are key. Readers are now looking for personalized content targeting their query instead of some organizations-related posts. I have noticed that personal tunes (like I am talking to you) are now more in demand than some definitions by someone.
Readers are now looking for and connecting with content written in a personal and storytelling tone.
People are now expecting content that solves their problems, without any other content(like to-the-point content) or, I can say, fast answers. It can be a quick overview in blogs and short-form content in video format.
Also, we can focus more on voice search as it is going to be the future, so optimization of content for voice search is also recommended.
Setting the Foundation: Blog Writing for Beginners
Let’s set some foundation before writing your content; it’s like pre-workout before lifting heavy weights, so we have to do some pre-tasks before writing.
It includes a research process, outlining the content, and finding the intent behind creating articles.
Research Process of Blog Writers
Before writing a blog post, we must find out our target audience’s needs, Problems, and interests. It depends from niche to niche, but these three keys are always there.
If you are new to the field, I recommend using keyword research tools to find topics that are in demand but have manageable competition. We call it keyword difficulty(KD), and you can go with your audience’s requirements if you’re a big brand.
Also, try to choose a niche you’re passionate about and have knowledge in this way, you can create very creative and engaging content.
Crafting a Strong Blog Outline
After doing research now, our duty is to define the purpose of a blog post; it can be to inform, entertain, or persuade.
You can go to Google for your selected keyword and check the ranking of top articles on SERPs. Here, you can also check what is the intent of the topic in Serp; we have four intent types.
- Informational
- Transitional
- Navigational
- Commercial
Go through these posts(by opening 3-5 top posts in a new tab) and look at what they have done, their tune, their heading structure, keyword usage in content, etc.
This way, you can definitely find our post intent.
Now that we know the intent/purpose, we can break down our content into small logical sections.
EXAMPLE: I have done this in my current post; you can check the table of contents to see how I’ve broken my content into clear headings and subheadings.
Now, you can plan your content according to your introduction, body, and conclusions for a smooth flow.
Writing Engaging Introductions
Start with a question, “If I searched this query, what was I expecting as an answer in the post?” and try to write that answer at the beginning.
You can use interesting facts and relatable stories to hook your readers but try to be straight and to the point in your intros.
For me, I specifically work on the AIDA format(Attention, Interest, Desire & Action), which I have learned over time.
I will tell you about this later in the post.
Another thing to do is state the value of your blog content, like why it matters and why they should read the post, and keep it concise but compelling to encourage readers to keep going at the beginning.
Now, let’s dive deep into the steps I used to write these blog posts.
10 Steps for Writing a Blog Post
As we have already done many things, let’s sum up some things again with steps to follow.
Step 1: Start with an outline
Let’s organize our ideas into a structured format.
Outlining is the process where writers create a well-organized content structure of the introduction, main headings, and subheadings so that the content flows logically, stays focused on the topic, and effectively engages the reader while ensuring clarity and coherence.
It’s like creating a roadmap for your blog, giving you a clear direction while allowing flexibility to refine as you write.
A clear outline can help you get good engagement that can directly increase your blog page’s dwell time, which links to good rankings.
After designing our outline, we can now focus on the meta tags of the blog post.
In the meta tag, we have the title & description of our post.
Step 2: Write a Clear and Effective Blog Post Title
Your title is the first thing your readers will notice on your blogs, mainly in SERP results.
Yes, the title and description determine the CTR(click-through rate) of your blog posts. Creating compelling titles with a clear, concise, and engaging tune can grab attention and entice people to click.
Here are a few rules to make your title SEO friendly with high CTR.
- Try to include your main/primary keyword naturally in your title.
- Make sure to write your title under 60 characters, as it is the standard number for title length.
- Don’t try to manipulate things in title tags(like adding High CTAs, etc); try to make it natural for blog post goals.
A good title sets the tone for your content and promises value, helping your blog stand out in a sea of competition.
In this step, I try to write a description for my blog post as while writing the title, our mind is in the stage where we can write a description so that it can clearly convey the message to our readers. (What can they expect in the blog post?)
Why is description essential?
The description is one of the meta tags that search engines read/crawl when ranking your websites, and the second important thing is that descriptions are the main part of the text block shown in SERP results. So, the title and description are shown to searchers in SERP results for any query. That is why we must think twice when writing these for our posts.
So, give yourself time to craft your posts’ titles and descriptions.
Step 3: Write an Introduction That Hooks the Readers
The introduction is your chance to captivate your audience right away. Start with a compelling hook—this could be a surprising fact, a relatable anecdote, or a thought-provoking question.
I try to Use the AIDA Formulae that I learned with time; it is easy to replicate, solve all the doubts of the searcher at the beginning, and tell them why to continue reading this post.
AIDA means (Attention, Interest, Desire & Action)
Attention: Here, you can add what you are offering in the post in the first line of the introduction.
Interest: This line will help them to understand “What they will get after reading this post.”
Desire: Tell them the benefits they can get after reading this post, a short summary of one or two lines.
Action: Here, you can write a good Call to action for the post, like “Let’s get started’ “let’s dive in, etc etc.
Here is the visual of my post to help you understand how this works. You can also download it on your device to follow this format in the future.
It is simple but effective to consider for your writing.
Step 4: Write the Body
The body of your blog post is where you deliver on the promise made in your introduction.
As we have broken our content down into headings and subheadings, now it’s our part to work on those, write content according to those headings, and maintain a flow between them.
Also, I previously stated that today, the content written is going towards AI, so to stand out, we can use Personal tunes in your body.
As I am talking to you right here, you can also follow this tip to stand out because people are here to see human content with their real expertise instead of the AI response.
Those people can directly use ChatGPT-like tools, but if the reader is on your blog, he/she is there for real human response.
Try to add examples, data, and actionable advice to add depth and credibility and your case studies to support your points/arguments.
This is why I always do it on my blog, and you also have noticed til now if you’re reading this post.
Keep paragraphs short and use bullet points or visuals when needed to improve readability and engagement.
Step 5: Add Images/videos
As we discussed, give valid examples of data to support your point. There. You can use your graphics and screenshots to create more engaging content.
Adding visuals can help your readers grab things fast, as reading content can become boring for some users. It’s similar to how we used to enjoy images placed between chapters during our school days.
Step 6: Add essential ON-Page elements like Faq’s and Tables(Optional)
An FAQ section is an excellent way to address common questions your readers may have about your topic. Try to answer them quickly in the faq section of your blog post.
This can also help you address long tail keywords that you can answer related to the main topic, improving your post’s SEO.
Also, adding a data table can help your post get a featured snippet before 2022. But it is also important for today in 2025 as it can help you to get featured on AI overviews.
Step 7: Conclude Your Post with a Call to Action
Your conclusion should neatly wrap up the main points discussed in your blog. You can summarize the key takeaways in a way that reinforces their importance to the reader.
Try to make it under 300 words, where you can add your personal tips at the beginning, in the middle, give some examples with a solution to their important queries, and wrap things up with a clear and motivating call to action.
It can be a comment or to share, subscribe, or download your ebook or related product.
A strong conclusion ensures your readers leave with a positive impression and a clear next step.
Step 8: Optimize Your Blog Post for Search Engines (SEO)
Now, we can focus on the Search engine optimization of our post. Although it is bad practice to focus on SEO after all these steps, in my opinion, it should be considered before & between writing posts, but for new bloggers, this is the best time to revise your post for SEO.
The first step is to focus on adding the main keyword and segmented keywords naturally throughout the post without overstuffing them.
Also, try to add descriptive internal links to the relevant posts of your blog and make them descriptive and meaningful. For outbound links(external links), you can use any website if you have included any data from that website.
In most cases, people link to authoritative sources but try to give credit to the source, not only big websites. Instead, if you find a small site with good info, then link that one.
Also, try to add Alt text( the text search engine understands images), so never leave that text blank.
By focusing on these, you can easily ensure your blog ranks higher in search engine results, making it easier for your audience to find you.
Try to skip these SEO mistakes that made my blog disappear from most of my high-ranking keywords.
ok, let’s get back to work and dive into the next step.
Step 9: Edit Your Blog Post
Now, we can focus on editing and proofreading our content to finalize it.
Review your draft for grammatical errors, awkward phrasing, and unnecessary stuff, and try to delete those parts.
Again, try to evaluate your content to maintain a consistent tone that resonates with your audience.
What I do now is read my articles loudly and clearly, and I do this the following day(the next morning) after I am done with the writing part.
why?
The next morning is the best time to check for errors and other flaws as our mind is fresh at that time and acts like a new person to evaluate its correctness.
I use this method, and if you’re comfortable with it, you can also try it.
Reading your post aloud or using tools like Grammarly can help fine-tune your writing for clarity and polish, making your blog professional and reader-friendly.
You can use other tools to proofread your content, but I recommend doing it yourself.
Step 10: Offer a Content Upgrade (Optional)
It’s an optional step. If your content is outdated or needs improvements, then you can consider this step.
Yes, you can follow all the above steps to make your content more accurate and flawless. Also, I add some digital products when updating these posts, like a downloadable checklist, templates, or guides related to your blog topic.
Offering additional resources adds value to your readers and serves as a lead magnet to grow your email list.
Advanced Blog Writing Techniques
Before writing the article, we have to make a complete Roadmap of our selected topic and start working on the article only after taking full brief Knowledge on at least 5 to 9 sites.
Yes, your expertise plays a significant role in blog writing, but keep in mind what search engines are ranking for that particular topic so that you can match the search intent.
This is the best way to determine search intent by studying 5 to 9 top sites/pages on SERP results.
Now, you can start writing your article on Microsoft Office(my favorite is Google Docs) and follow the roadmap(outline) you have created before.
[Why Google Docs: Because it provides you with many free tools, helps in correcting spellings, helps to correct your grammar mistakes, and provides various other helpful tools like formatting, tables, etc.]
I have found a sweet spot for blogs; if you want to determine if you are a good track, then try to publish at least a hundred-plus articles.
Pay attention: the article should be written in your own words. If you have expertise in a particular niche, try including your experience to enhance your articles. Avoid copying from other sources(you can get inspiration, though), and focus on providing fresh, engaging, and valuable information to your readers.
Writing for SEO: Balancing creativity with tools
Now, after this, we can focus on the ON-PAGE-SEO of our written article. We can do this with the help of many plugins. For example, one of the most famous plugins for proper SEO is the Yoast plugin, and I also use this plugin for my blogs.
Yes, with these plugins(tools), we can automate some tasks that need repeated work.
So I recommend you use WP plugins from day one of your blogging journeys and Yoast for blog writing, as it can help your blog article be SEO optimized for search engines.
Heading structure
This tool gives suggestions per your article so you can improve your draft to optimize your SEO.
Make sure your blogs should have only one H1 per post, as it is the best practice to have one h1 for blog articles.
Internal Linking
Now, we can focus on internal and external links in our posts. Make 2 to 5 internal links per post (1000 words post) with similar content and interlink them with each other.
Make sure to always try to interlink only between the same topics.
Keywords
If you are creating an article of 1000 words, ensure that your focused keywords naturally appear 4 to 7 times in your blog article without forcing it.
Images Alt text
We must use images in our posts because images can describe better than words. So, use as many images as you can. At least one post must have 7 to 9 images.
Use these images gently because you can rank on Google also by images. Sometimes, posts don’t rank on Google, but images can rank easily on Google.
For images, you must add alt text about the image you uploaded to the page. Don’t leave alt text blank, as search engines use it to understand your images, so give descriptive alt text to your images on the page.
Meta Tags
The most important part of SEO is to make a title under 60 characters and a 150-character attractive meta description that directly appears on the Google page. We can attract people to click on our link to read our article by meta description.
Yes, try to include the primary keyword naturally in both the meta tags(title and description).
Also, Google has provided us with the best practices for reviewing our posts, so you should go through them and learn from them.
How to use storytelling in your blog
Storytelling is one of the most effective ways to engage your audience emotionally. You can use relatable anecdotes, vivid imagery, and a conversational tune to make your content memorable.
Try to talk like a chat conversation in between the paragraphs to make it flow, and this will add that conversational tune to our content.
Yes, adding a personal touch can turn a good blog into a compelling narrative that resonates deeply with your audience. It can increase your trust in your audience as they can feel that a professional expert on the topic writes this post.
Structuring Long-Form Content for Readability
Yes, it is our duty to break down content into structured headings and again break those headings into small paragraphs to maintain the readability of your post.
We can do this by using max two line paragraphs so that it makes our blog post readability score close to 100, as small paragraphs are easy to read.
So try to make short paragraphs of 2 to 3 lines and increase your readability.
Essential Tools for Blog Writing in 2025
For blog writing, we can also use tools to speed up our process from writing to crafting for SEO. I mostly use these tools to check sentence errors and proofread my blogs.
Yes, typos and grammar mistakes can impact your engagement rates with your visitors, and that can directly impact your rankings on SERPs, as search engines downrank low engagement rate blogs to lower spots.
#1. You can use Grammarly & google Docs for Grammar checks and to increase your content readability.
#2. AI content optimization tools like ChatGPT, Surfer Seo, and Jasper AI can help you increase your content’s SEO score which can help you optimize your content for SEO and rank better on search engines.
#3. You can use research tools for trend analysis, like Google Trends, to get information about what is new and what your audience wants as per the current trends.
It would help if you try all these blogging tools to optimize your content for better rankings.
Growing Your Blog: From Writing to Promotion
Once your blog posts are polished and published, we can focus on blog promotion to reach out to the right audience.
Growing your blog requires a strategic approach to promotion and outreach.
Let’s dive into three key areas that can help you scale effectively:
– Leverage Social Media to get traffic and use platforms like YouTube, Facebook, Instagram, and Pinterest.
– Use Email Marketing Strategies to get qualified traffic to convert into your paid customers.
My Wrap up on Blog Writing Game in 2025 and Onwards!
Blog writing in 2025 is more than just putting words on a page—it’s about crafting meaningful content that resonates, informs, and inspires. Yes, there is a huge transition now in blogging with these Google updates, and search engines are now preferring AI content (AI overviews) to answer any query.
So we have to stand out from that snippet and try to make our reader search for answers specifically from you. To do this, you have to build a personal brand so that people love to read from your blog instead of an AI overview snippet.
To do this, we have to remain consistent throughout the process, listen to our audience, and keep experimenting with what works best for us as bloggers.
Blogging isn’t just a skill—it’s a journey of learning and evolving.
Now, it’s your turn. Pick a topic, start writing, and don’t forget to promote your masterpiece. Who knows? Your next blog post could be the one that changes everything. You’ve got this!