51+ Most Profitable Ecommerce Niches With Evergreen Potential

Ecommerce Niches

Are you looking for the most profitable eCommerce niches to kickstart your business and get rich fast?

You’re in the right place. 

We all know that after COVID-19, the digital world got blown up, and many eCommerce businesses have earned good profits even in the lockdown period. 

After that period, you might have seen a lot of ecommerce brands selling almost every item online through their business. 

These stats might surprise you that users spend over $870.78 billion with United States merchants to buy and sell products online. There is a 15% increase from last year, and the trend will continue, and the eCommerce penetration rate will rise from 15% to 25% by 2025.  

That’s why Ecommerce businesses are one of the best ideas for making money online.

In this blog post, we will cover all eCommerce sub-niches that are profitable and evergreen so that you can choose the best niche for your business with evergreen earning potential. 

In this post, we’ll delve into over 50 top-notch eCommerce niches categorized broadly. This way, we can grasp the content comprehensively, making it simpler to understand.

For each niche listed here you will get data like

After reading this post, I promise you will make a wise and informed decision for your ecommerce business. 

We partner with awesome companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclaimer page.

Table of Contents


Best eCommerce niches 2023

But before thinking of starting a business, our first duty is to select one ecommerce sub-niche so that we can focus only on one product or market. 

Why should businesses sell in a Niche?

Niching down is essential because the e-commerce niche is very saturated, and we must focus on only one product that sells the most. It helps in getting fast results without competing with big players. 

It also builds the authority of your business because you are selling products only in one niche, making you a brand of that product in the market.

Help you win your audience’s trust, leading to high revenue from your business. 

Now that you know why to choose one niche for your eCommerce business. 

Let’s know what is niche in ecommerce and some benefits of finding a niche for online business. 

What is a niche in ecommerce?

A niche refers to a specialized market segment (in our case, an ecommerce market) that caters to a specific audience with distinct needs and preferences. 

In the fast-paced world of online commerce, choosing an ideal niche may be a crucial choice that drives your e-commerce firm to success. 

Niche in ecommerce means only focusing on one product and covering all the topics under that product; rather than trying to appeal to a broad and diverse audience, we only focus on one niche that benefits us to get growth and results fast. 

Benefits of Finding Niche For Your Online Business

There are loads of benefits of finding a niche for your online business, but here we will cover the most crucial ones so that you can know why researching is essential. 

Understanding these points allows you to Unlock the Power of Niche Selection for Your Ecommerce Success.

-Targeted Audience: Choosing a niche for your business can help you understand and help you in targeting a specific audience (or group of people) interested in that one product you are promoting. 

-Reduced Competition: Stand out in a less crowded market and establish your brand as an authority. As I previously said, choosing a niche helps your brand gain authority in Google, as your users will recognize(remember) you if you niche your business.

-Effective Marketing: It helps us to Focus on those marketing efforts where we can get the most efficient results. Niche markets help marketers craft highly targeted marketing campaigns because of the user’s interest in one product. 

-Personalized Branding: We can create memorable Branding that resonates deeply with your niche community so our customers can better engage with us. 

-Increased Customer Loyalty: Catering to specific needs cultivates loyal customers and word-of-mouth growth, leading to fast growth.

-Specialized Expertise: We can develop unique products and solutions while becoming a niche expert or niche down our business by skipping the competition. 

-Adaptability and Innovation: Stay agile, spot trends, and adapt quickly to changes in your niche.

By following these points, you can analyze the pain points, requirements, and desires of your niche audience so that you can target products and services and apply marketing strategies according to their needs. 

This can help your business to build trust with the audience. 

I hope now you are well aware of why choosing only one niche can help us to grow fast, so now we are going to list and explore trending ecommerce niches that are best to choose for starting a business.

List of 51 Profitable eCommerce Niches

Let’s Divide these ecommerce niche categories into sub-niches for your Better understanding.

#1. Fashion and Apparel


The “Fashion & Apparel” ecommerce niche is a dynamic realm that encompasses style, trends, and self-expression, making it a potent choice for entrepreneurs.

Fashion niche is one of the best options among evergreen niches that is profitable and have low to medium competition, because fashion style and sense is changing with time makes this niche one of the best to start a business.

These changing trends and styling helps us to start business in those new and low competition products making our journey successful. 

Market Potential: 

Fashion and clothing is the integral part of our daily lives, making this niche an evergreen earning source for your business because in this niche you will get a substantial market which is fueled by evolving consumer preferences, including sustainability and uniqueness. 

According to research from Statista, Revenue in the Apparel market amounts to US$343.70bn in 2023. The market is expected to grow annually by 1.96% (CAGR 2023-2027).

fashion niches stats
fashion niches stats

Best Approach to start Business in Fashion niche:

To succeed faster you must have the understanding of fashion trends, evolution and the main point is that only focusing on only one sub-niche. It can be sustainable clothing, luxury fashion, or active wear etc.  Focusing in only one niche can help you to build a strong online presence, start curating visually appealing content for your ecommerce website so that customers can find you easily through search engines, and also work on social media platforms, like instagram, youtube where the user engagement is high.


The “Fashion & Apparel” niche holds promise for ecommerce entrepreneurs. Your only duty in this niche is to navigate through trends, focusing on sub-niche, making authority around it, and using digital channels to unlock its potential. In short you must have the proper knowledge and understanding of fashion. 

Some Fashion sub-niches you can try:

Here are 51 more Fashion & Apparel sub niches that you can choose for your business. 

#2. Health and Wellness


Health and wellness niche is the gateway of promoting physical and mental well being, we can engage or resonate with health-conscious audiences who are always seeking holistic solutions to improve their health. 

Market Potential:

People are willing to pay on health products more nowadays to maintain their health so that they can enhance their quality of life. Infact after covid individuals are buying health products online so that they can do exercise within the comfort of their homes, while going out for gyms. 

Best Approach to Start Business:

Building trust is the first strategy that I can tell you in this niche. You can use your professional certification if you are in gym and fitness, you can also collaborate with different brands and fitness trainers to build authority, because to sell health products you have to connect to your audience and provide them with your genuine product reviews

After doing that you can choose a specific niche, it can be fitness equipment, natural supplements, or mindfulness resources. Just do your best to win the trust of a health conscious audience.


The “Health and Wellness” niche beckons entrepreneurs to offer solutions that nurture the mind and body.  as i said earlier that in this niche you can earn good revenue monthly but your goal must be building authority and trust in your selected niche.

Some health Sub-niches to try: 

Here are 11 more health sub-niches that you can choose for your business. 

#3. Beauty and Personal Care


Beauty and personal care is the niche that comes to our mind when we think of starting an ecommerce business. This niche allows businesses to sell products related to self-care, grooming, and aesthetic convergence.  The beauty niche offers a playground for entrepreneurs to enhance individuals’ allure.

Market Potential:

As we all know, along with women now, men are also more concerned with personal care, making this niche a growing market for men and women. There is a huge variety of products in the beauty niche to sell to an audience seeking skincare, cosmetics, and grooming essentials.

Best Approach to Start Business:

There are two ways to sell products in niche e-commerce: you can sell your own products, or you can resell some other reseller’s product through your website or social media platforms. 

The choice is yours whether you want to sell your own product or others; you just have to craft engaging product descriptions, leverage influencer collaborations, and emphasize customer reviews can elevate your brand.


In the “Beauty and Personal Care” niche, ecommerce entrepreneurs can tap into the art of enhancing one’s appearance. Providing engaging descriptions, engaging with audiences, analyzing the reviews, and prioritizing customer feedback can pave the way to success.

Some sub niches to sell:

#4. Home and Living


Homemakers and Interior enthusiasts love the essence of comfort, style, and functional living. Entrepreneurs who have the same kind of interest can start their ecommerce business in their home and living niche.

Market Potential:

Home decor is one of the safest options because homes are personal spaces, and consumers are always seeking the best decor, furniture, and innovative solutions to elevate their living environment. 

For instance, People are adding home office equipment to make a friendly environment in their homes. This is only one example or a sub-niche that you can choose.

Best Approach to Start Business:

Specialize within the home decor niche, whether it’s sustainable home goods, smart appliances, or minimalist decor. You can create a website providing consumers with an immersive online shopping experience. Also, you can offer design inspiration and provide customer support, which can help your business grow fast. 


In this niche, you can enrich the living space of individuals seeking home improvement things. Just find one least competitive and most selling product, create an online website that provides an amazing UI, and provide value to your audience with your products, which can help you to succeed faster. 

Some sub-niche ideas that you can choose:

Here are some tech niche ideas that you can choose for your ecommerce business. 

#5. Electronics and Gadgets


You can focus on the tech enthusiasts and individuals who are seeking cutting-edge solutions for modern living. An entrepreneur offering modern and innovative solutions to these consumers can earn good income through their ecommerce business. 

Market Potential:

Electronics and gadgets also come under the digital world, and people are highly influenced by gadgets like smartphones, smart home devices, and innovative electronics that streamline daily tasks and amplify entertainment.

Best Approach to Start Business:

To Lower the competition, focus on one niche or one product, it can be wearable tech gadgets, gaming accessories, or eco-friendly gadgets. You can do your own research with tools like Google Trends and Semrush

The next step is to craft a compelling product description to better describe the product, use video demonstrations for better engagement, and provide technical support to showcase your expertise and enhance customer trust.


The “Electronics and Gadgets” niche beckons entrepreneurs to embrace the world of tech innovation. The gadget industry is one of those evergreen areas that will provide you with long-term benefits because, with time, we are developing new technologies that help us in our daily lives. So, the tech industry is going to be a safe option to choose.

Some sub niches to choose: 

#6. Baby and Kids Products


In the Baby and Kids products niche, you can cater to parents and caregivers seeking quality essentials and delightful products for the youngest members of their families.

Entrepreneurs can offer nurturing care and childhood joy by starting a niche business that specializes in crafting whimsical and educational toys, creating a world where imagination knows no bounds.

Market Potential:

Parenting is the journey of mindful choices, making baby and kids’ product niches thrive because people are always seeking educational toys, eco-friendly baby gear, and stylish children’s apparel. 

There are hundreds of searches on search engines for terms like “educational toys for two year olds” with little to no competition. Here are some stats from Research tools like Semrush, Ahrefs, and Google Trends.

educational toys niche stats

Best Approach to Start Business:

Just focus on one product or sub-niche, you can choose organic baby products, educational toys, or other personalized kid’s items. Start a blog section for your ecommerce website to attract consumers through search engines. By focusing on one single product, you can offer quality, which will help you become a trusted brand for future consumers. 


This niche provides you with a heartwarming opportunity for entrepreneurs. You should be consistent with market trends, centered on care and growth, curating a specific range, and providing the value parents are looking for. This will help you to succeed faster and gain the consumer’s trust for your brand.

Sub niches under baby and kids products

#7. Sports and Outdoors


In sports and the outdoor niche, we can focus on individuals who love adventures and active living, individuals like athletes, outdoor enthusiasts, and professionals seeking camping-hiking gear and equipment to fuel their passion for sports, outdoor activities, and exploration. 

Market Potential:

As the sports and outdoor niche is closely related to health and fitness, the Market has a huge number of individuals who embrace their active lifestyle through fitness apparel, camping gear, and sports equipment. 

Here are some stats that you should consider from Semrush, Ahrefs, and google trends.

sports niches stats

Best Approach to Start Business:

Choose one niche in which you have some expertise; it would be cycling gear, hiking essentials, or another outdoor activity. You can offer a detailed product guide with video demonstration and use marketing through user-generated content to make your brand more successful.

You can market your products through SEO with your website’s blog section, influences, and other social media platforms.


In sports and outdoor niches, you have to focus on providing good services and customer support to get a promotion through user-generated content, also known as a Word-of-Mouth Marketing strategy.

Sub niches Under Sports Niche:

#8. Pet Supplies


As we know, pets are now treated like family members by animal lovers, so start an ecommerce brand that helps these pet owners who always seek quality, essential, and delightful products to care for their pets. 

You can focus on only one niche to get better results like a niche can be pet-specific or product-specific. 

Market Potential:

As pets become cherished family members, the market is profitable and evergreen, and you can focus on pet food, comfortable accessories, and innovative gadgets to enhance your pets’ well-being.

There is a load of searches on search engines for “product for specific pet” of “specific product for pets”. Here are some stats I gathered when researching this niche on Google trends and Semrush-like tools. 

Pet niche stats

Best Approach to Start Business:

As of now, you might have a better idea of focusing on only one sub-niche of one product. So, Focus on a specific sub-niche, whether it’s eco-friendly pet products, premium pet grooming, or personalized pet accessories.

You can also start your ecommerce website from home with the help of WordPress. Woocommerce and Shopify are the extensions or wordpress plugins that can change the whole look of your website into an ecommerce brand after customizing; your duty is to provide a seamless shopping experience and share informative content about pet care so that you can establish a good brand in the short time period. 

Some sub-niches in Pet products

If you are still confused then you can go through 51 more Pet sub niches to get some extra options.

#9. Books and Stationery


In the books and stationery niche, you can offer a platform to serve avid readers, students, and individuals seeking literary inspiration and quality stationery products to enhance their creativity and knowledge. 

Market Potential:

Book reading is an integral part of personal growth, making this niche profitable and evergreen with loads of searching for personal growth books and related stuff. 

People love to develop their skills, and books are the best way to do that. Here are the keywords and data that I gathered while researching and shortening this niche.

Best Approach to Start Business in Book eCommerce:

You can niche down your business by any category. It can be collectible books, educational books, Money making, etc., then create a blog section for promoting these books with the help of organic traffic. 

Some Book and stationery sub-niches

#10. Specialty Foods and Beverages


Food…. Yes, Food is another evergreen niche that can help entrepreneurs make good revenue for years without worrying about trends because people love to enjoy a variety of Food, dishes, and beverages. So, a platform that caters to food enthusiasts, gourmands, and individuals seeking unique flavors and high-quality culinary delights would be a great idea to start an online business. 

Market Potential:

It might surprise you that the food market is expected to reach USD 4,652.73 billion by 2030, which is USD 3,222.06 billion in 2022, registering a CAGR of 4.70% during the forecast period of 2023 to 2030. 

I have done some research on Food niche-related products that can be good options for ecommerce businesses. So you can also go through these stats.

Best Approach to Start Business:

Research for a sub-niche or a product with the least competition; here are some examples, like organic snacks, craft beverages, or exotic spices. The next step is to do research on these sub-niches to know their market demand. Create a website with enticing product descriptions, and create a blog section that shares recipes and pairing suggestions; this can help to show the authenticity and the origin of your offerings. 

Some food sub-niches to choose: 

Here are 51 more Food niche ideas that you can choose for your business. 

So these are some of the best ecommerce niches that you can choose for your business by doing a little bit of research to find the sub-niche that makes you the most profits. 

Profits are not only revenue but also brand exposure, trust and authority because in the digital space Trust and authority is way more valuable than revenue profits. 

If you are still confused to choose the best ecommerce niche then here are some additional niches that you can consider to choose in 2023. 

Untapped Ecommerce Niches 2023

Here are some ecommerce niches that you can choose along with niche specific products to sell and monthly search volume in that particular niche. 

NicheSpecific ProductsMonthly Search Volume
Pet products for specific breeds or types of petsDog food for Labrador retrievers, cat litter for Siamese cats, bird toys for cockatiels10,000 – 100,000
Eco-friendly productsReusable water bottles, bamboo toothbrushes, vegan cosmetics5,000 – 50,000
Subscription boxesSnack boxes, beauty boxes, mystery boxes10,000 – 100,000
Re-commerceUsed clothing, pre-owned furniture, vintage electronics5,000 – 50,000
Health and wellness productsVitamins and supplements, essential oils, natural remedies10,000 – 100,000
Personalized productsCustom jewelry, personalized gifts, customized clothing5,000 – 50,000
Niche food productsImported foods, gluten-free foods, vegan foods10,000 – 100,000
Vintage and antique goodsVintage furniture, antique jewelry, collectible coins5,000 – 50,000
Handmade productsHandmade jewelry, custom-made clothing, knitted blankets10,000 – 100,000
Ethical fashionFair trade clothing, sustainable fashion, recycled clothing5,000 – 50,000
Men’s grooming productsBeard oil, shaving cream for sensitive skin, hair care products for men10,000 – 100,000
Baby productsOrganic baby food, eco-friendly diapers, baby toys5,000 – 50,000
Travel accessoriesLuggage for carry-on only, travel pillows for side sleepers, portable chargers10,000 – 100,000
Home improvement productsSmart home devices, DIY home decor, power tools5,000 – 50,000
Educational productsOnline courses, educational toys, language learning software10,000 – 100,000
Gifts and novelty itemsPersonalized gifts, custom-made toys, funny gadgets5,000 – 50,000
Pet accessoriesDog collars with GPS trackers, cat scratching posts, bird feeders10,000 – 100,000
Gadgets and electronicsGaming accessories, drone accessories, smart home devices5,000 – 50,000
Apparel and accessoriesCustom-made clothing, handmade jewelry, sustainable fashion10,000 – 100,000
Sports and fitness productsYoga mats for beginners, running shoes for women, resistance bands5,000 – 50,000
Home decor and furnitureBohemian home decor, mid-century modern furniture, sustainable furniture10,000 – 100,000
Wedding and event planning productsWedding favors, custom invitations, wedding day essentials5,000 – 50,000
Stationery and office suppliesSustainable stationery, personalized planners, custom pens10,000 – 100,000
Art and crafts suppliesAcrylic paints, watercolor brushes, scrapbooking paper5,000 – 50,000
Gaming and entertainment productsVideo games for kids, board games for adults, VR headsets10,000 – 100,000
Beauty and personal care productsNatural skincare products, cruelty-free cosmetics, vegan hair care products5,000 – 50,000
Ecommerce niches examples

The Figures & stats in the article are collected from Google TrendsGoogle adsGoogle Keyword Planner, and other advertisements Dashboards like Semrush, so you can also check on these platforms and start working on these niches.

Now that we have listed the most profitable niches list and let’s dive into some key questions you might be pondering right now.

How to find an eCommerce niche for your success?

So these are the best eCommerce niches in 2023 based on Google Trends, statistics for Semrush and Ahrefs, and lots of reading on different websites.

However, I suggest you take inspiration from this article rather than totally rely on this post to start your ecommerce store. I have gathered data from different resources and have some past experience in Digital Marketing and Online stuff since I have five years of experience in this field. 

Yes, the insights in this article are researched according to the United States, but they might differ for your country-specific market and consumer demand. 

So you recommend you to use Google Trends for Getting yearly trends data, Semrush for Earning potential, and Search volume data, and use this blog post as your first resource to finalize your niche.

I can help you with the Points you have to look for in your research process. Here are some checkpoints that you should look for when choosing a niche for your business.

Find the following in these SEO research tools:

You must be wondering why the passion and expertise? This is because to start a business you need strong fundamentals in that niche so that you can do your best as a business owner. 

Those who don’t have the expertise and consider themselves a newbie or have no experience. Then, you can consider hobby niches because, in hobby niches, you can start an ecommerce brand with your hobby-specific products. 

This will help you to make better decisions because your fundamentals are clear as you work in your hobby niches. 

So for those who are not sure what niche is best as a new digital nomad they can go with their hobbies. 

Which Niche is Best For Ecommerce?

Evergreen niches are best for ecommerce because they promise you to get good returns for years. Health, Wealth, fitness, clothing are some best examples of evergreen niches. 

People will forever prioritize their well-being, finances, and fashion, which is why we should focus our efforts in these areas mostly.

Apart from these you can go with AI, crypto niches, and Travel sub-niches because people love travelling world and are addicted to tech gadgets for themselves as well as for their pets(companions). 

What are the Most Profitable Niches for ecommerce?

Here are the most profitable ecommerce niches in 2023.

Final thoughts on Ecommerce niches 2023 

Today with technology it’s easy to start an ecommerce website with a few clicks, without having technical or coding knowledge with wordpress. 

But before starting your brand I recommend you to do comprehensive market research, find products and services with low competition, and start building your authority in that one niche. 

This will help your ecommerce website to get noticed by google and other search engines that the brand is authentic and that can help you to get organic sales.

You can also sell your products that can help you to grow your brand name faster if you are able to deliver your products on time with high quality.

Consider this blog post as the resource for researching, proposing and opening Google trends and Semrush in the new tab of your browser and find some low competition sub-niches for your ecommerce business. 

Thanks for reading this post and if you liked this post then please share it with you friends who want to start their business. 

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