51 Most Profitable Home Decor Niches and Product to sell in 2023

home decor niches

Home Decor Niches

Looking for Profitable Home decor niches for ecommerce or dropshipping business in 2023?

I’ve got you covered. I’ve spent hours upon hours personally collecting all this data for you, and I’m excited to share the top trending home decor niches that show great potential for profitability in 2023.

After additional research, I discovered that the Global Home Decor Market was valued at USD 803.25 billion in 2021 and is anticipated to rise at a CAGR of 6.6% from USD 856.26 billion in 2022 to USD 1427.79 billion by 2030.

Making this market one of the most profitable and saturated. 

That is why I will break down all the profitable home decor niches into their respective sub-niches so we can lower our competition by focusing on one particular niche. 

This post will cover profitable home decor niches and their categories so you can understand the market better and start a business with analytical knowledge. I want you to make informed and wise decisions before choosing a niche and you should know the market potential and what products to sell.

Niche Selection is the most crucial part of business, whether you are starting an ecommerce website or a simple blog. Niche selection requires analytical data to decide if you want to earn money from your online business. 

So, in this post, I will help you with all the data and the process you can follow to choose some profitable niches for your business from this list. 

In Short, if you are searching for home decor sub-niches to start a business or adding a new niche to your existing business, this blog post is 100% only for you. 

So, without any ado, let’s get started. 

We partner with awesome companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclaimer page.

20 Best Home Decor Niches

Here is a list of the most lucrative interior design categories based on current trends and future growth possibilities. 

  1. Minimalist Home Decor
  2. Sustainable and Eco-Friendly Decor
  3. Bohemian or Boho Decor
  4. Rustic and Farmhouse Decor
  5. Scandinavian Design
  6. Smart Home Accessories
  7. Home Office Decor
  8. Niche Wall Art
  9. Geometric Patterns
  10. Urban Jungle (Indoor Plants)
  11. Home Fragrance
  12. Gaming Room Decor
  13. Vintage and Retro
  14. Pet-Friendly Decor
  15. Seasonal Decor
  16. DIY and Handmade Decor
  17. Nautical Decor
  18. Asian or Oriental Decor
  19. Luxury Home Decor
  20. Home Renovation and Restoration

So these are the most profitable niches that you can choose for your ecommerce or dropshipping business or also for blogging and Youtube. 

Now that you have gone through the list let’s first understand the fundamentals if you are new.

What is a niche in home decor?

In home decor, a niche refers to a specialized style or theme within the broader market. It focuses on specific consumer preferences as well as on a particular area of interest, such as minimalism or bohemianism. Bloggers and businesses can connect with a targeted audience interested in certain design elements or themes by using niche home decor.

In order to perform better in terms of sales and income, businesses can choose and focus on one particular sub niche within the decorating niche. 

Now that you know what niche is and why we have to niche down the industry, it’s time to explore all the home decor niches in detail to make it easy to understand by providing strategies to work in them. 

List of Profitable Home Decorating Niches 2023

#1. Minimalist Home Decor

The minimalist home decor niche is profitable because of its timeless appeal and growing demand among those seeking simplicity and quality, so businesses can focus on this niche to continue their journey. 

The market potential is substantial, appealing to eco-conscious consumers and minimalist lovers, and you have the opportunity to provide these consumers with aesthetically pleasing products for their home decor. 

An ecommerce website is best for marketing, and you can also start a dropshipping business in this niche. And if you don’t have capital in your initial stage, then I suggest you consider this niche for blogging to make money with affiliate marketing. 

Some sub niches or products under Minimalist home decor.

#2. Sustainable and Eco-Friendly Decor

There is no need to explain this niche because we all know that eco-friendly home decor is the first choice among interior design enthusiasts. 

This is because of the eco-friendly products that everyone wants to add to their homes. People are now more conscious of the environment, and that’s the main reason this niche is getting more interest from these enthusiasts.

I recommend businesses to prioritize their business to sustainable and eco-friendly decor products, this is because we can achieve environmental consciousness and ethical consumerism. You can focus on products like planet-friendly decor options.

Bloggers can also earn money in this niche if they are able to craft content around sustainable living principles, product recommendations, and DIY eco-friendly decor projects and there are many other ideas to blog about, by doing some research. 

Display ads with Mediavine and Affiliate marketing with home decor affiliate programs are the best option. 

Some eco-friendly decor niches

#3. Bohemian or Boho Decor

The Bohemian or Boho decor niche is well known for its Enduring popularity and diverse appeal, liked by most individuals who love to decorate their living space. 

There is a strong market potential in this niche if we are able to attract individuals who embrace a free-spirited, eclectic aesthetic in their living spaces.

Start an ecommerce website that can sell Boho-inspired products; you can also showcase the unique and colorful aspects of this style. For bloggers, I recommend you create a blog that covers all the topics related to boho styling, and insights into the Boho lifestyle, you can also provide a self recorded tutorial of DIY hacks. 

According to Google Trends, this niche is future-proof, so start creating content around the “Boho decor niche” 

Here are some Boho Decor sub-niches:

#4. Rustic and Farmhouse Decor

Rustic and Farmhouse decor is a very popular niche due to its enduring charm and appeal that resonates with those seeking cozy, country-inspired aesthetics. 

You can cater to individuals who are always seeking the warmth and simplicity of rustic living. For an e-commerce website promoting a curated collection of rustic and farmhouse-style products and emphasizing craftsmanship and authenticity. 

For blogging, you can create content on topics like “10 Essential Elements for Creating a Rustic Farmhouse Kitchen.” This is only one content idea. You can do research and find more ideas for this niche. 

Some Rustic and Farmhouse Decor sub-niches: 

#5. Scandinavian Design

Nordic Furniture, Nordic Lighting, and Hygge Accessories are the most popular terms on search engines, making this niche profitable because more people are looking for these products. 

I also love Nordic products and lighting because of its simplicity, and aesthetically pleasing characteristics that also resonate with those individuals who are looking for simple and elegant living spaces. 

You can focus on individuals who appreciate the clean lines and cozy ambiance of Scandinavian interiors.

Blogging would be the best way to make money online before starting an ecommerce site because you have to first guide people with tutorials and DIY hacks, then try to sell products with an ecommerce website. 

Some Scandinavian Design sub niches:

#6. Smart Home Accessories

The smart home accessories niche also doesn’t need an introduction because of its popularity for automation and convenience. People are looking for smart home products that can automate these products with smartphones and voice control.

People are now searching more for new technologies like voice-activated assistance, like Google Home and Amazon Echo. We all know that with the help of Smart lighting we can control the brightness and color through apps and voice commands and, most importantly, Security systems from cameras to other security sensors. 

Smart homes are the future, and creating a blog or ecommerce website today can help you to generate some extra revenue tomorrow from the comfort of your home. 

I suggest bloggers also add reviews and listing articles to get more attraction and engagement.  For writing perfect review article you should go through google’s product review guidelines.

Some Smart homes sub niche ideas: 

If you are tech lover than technology niches are also good option for your business.

#7. Home Office Decor

Businesses should target the home office decor niche because of its growing relevance in the era of remote work and the increasing need for functional and inspiring home office spaces.

We all are here to make some extra revenue full time or part time for home, it can be freelancing, blogging, content writing and other online skills. But to achieve success through all these skills we need some working space. 

So for individual like us, means digital creators or entrepreneurs, you can start a home office decor platform offering home office chairs, table, and other stylish desk accessories that can help them in any of the task. 

There are an increasing number of remote workers after covid and you can provide them a ecommerce platform listing all the home office decor products at one place to help them easy to buy their required products. 

Ergonomic Office Chairs, Desk Organizers, Inspiring Wall Art are some product examples for this niche.  

Some home office decor sub niches:

#8. Niche Wall Art

Niche wall art means wall art in a particular niche; it can be in motivation, painting, or another idea in which you have strong expertise. 

People are in search of wall art and painting, so you can focus on one particular niche and start a blog or ecommerce website listing all these wall art and paintings. 

Make a platform where people can get the best user experience so that your earning potential can increase. 

You can offer a diverse range of niche-specific wall art, including canvas art, posters, prints, etc., tailored to various enthusiast communities.

Also, start a blog section for your ecommerce store where you can provide information content like niche wall art trends news and showcase creative decor ideas. 

One more idea that I am thinking of is to review artwork from different niche categories so that you can help your audience find the perfect piece for their living space or homes.

Some sub niches in wall art industry: 

#9. Urban Jungle (Indoor Plants)

People are now incorporating greenery into their urban living space, making the Urban jungle and indoor plants niche one of the most profitable in the home decor industry. 

I have seen that home decor enthusiasts are adding indoor plants to enhance their living, and it also feels like they are adding some environmental touch to their homes. 

So you can start an ecommerce business where you can list the diverse collection of indoor plants, planters, and care accessories to cater to urban gardening. 

For blogging, you can create content that provides plant care tips, and tutorials on growing a specific plant, you can also help your audience with showcasing stylish plant decor ideas and offer recommendations to create their urban jungle oasis. 

Some Urban jungle niche ideas: 

If you are still confused then you can go with Garden niche ideas for your business and blogs.

#10. Gaming Room Decor

The gaming industry is becoming a good career option for individuals who love playing games on computers and smartphones, making this industry profitable both for games production houses(companies) as well as the gaming decor and tech industry.

This niche holds significant market potential as gamers invest in creating unique and comfortable gaming environments.

Gamers are now using new tech gadgets in their gameplays, and this provides us an opportunity to list all the gaming tech products with decor options. 

An e-commerce website based on gaming-themed decor items, like gaming chairs, RGB lighting, wall art, and themed accessories, is the best option to start.

As a content creator, I suggest you to create content around the gaming industry like best games, best gaming pcs, best gaming laptops etc. And monetize that content with gaming affiliate programs, where you can sell gaming computers, gaming chairs, and headphones. 

So these are some of the best home decoration niches that you can choose for your ecommerce website or for blogging, all the niches in this list are well researched and are evergreen niches that provide us potential to make money for long run. 

If you are still not sure on what niche to choose for your business then here are some more niches and products that you can choose for your digital business. 

Some Gaming room decor ideas: 

You can go through gaming niches to start you gaming blogs and Youtube channels.

Additional Home Decorating niches

Here are few more home decor niche ideas that you can consider for your ecommerce or dropshipping business. 

NicheSpecific ProductsMonthly Search Volume
Bohemian home decorMacrame wall hangings, dreamcatchers, tasseled throws10,000 – 100,000
Mid-century modern furnitureWalnut coffee tables, leather armchairs, brass pendant lights5,000 – 50,000
Sustainable furnitureBamboo dining tables, rattan chairs, reclaimed wood shelves10,000 – 100,000
Custom home decorPersonalized wall art, monogrammed pillows, custom-made rugs5,000 – 50,000
Vintage home decorAntique mirrors, mid-century modern lamps, thrifted furniture10,000 – 100,000
Handmade home decorCrocheted blankets, macrame plant hangers, pottery bowls5,000 – 50,000
Ethical home decorFair trade rugs, recycled furniture, zero waste home goods10,000 – 100,000
Kids’ home decorWall decals for kids’ rooms, bedsheets with cartoon characters, storage bins for toys5,000 – 50,000
Pet-friendly home decorScratch posts for cats, dog beds with orthopedic mattresses, water fountains for dogs10,000 – 100,000
Holiday home decorChristmas ornaments, Halloween decorations, Easter baskets5,000 – 50,000
Seasonal home decorSpring floral arrangements, summer patio furniture, fall pumpkins10,000 – 100,000
Outdoor home decorPatio umbrellas, fire pits, garden sculptures5,000 – 50,000
Indoor home decorVases, candles, throw pillows10,000 – 100,000
Accent home decorWall art, rugs, mirror5,000 – 50,000
Functional home decorStorage bins, coffee tables, lamps10,000 – 100,000
Luxury home decorCrystal chandeliers, marble coffee tables, leather sofas5,000 – 50,000
Minimalist home decorWhite furniture, wooden shelves, abstract wall art10,000 – 100,000
Contemporary home decorBlack furniture, geometric wall art, chrome accents5,000 – 50,000
Home decor niche stats 2023

The Figures & stats in the article are collected from Google TrendsGoogle adsGoogle Keyword Planner, and other advertisements Dashboards like Semrush, so you can also check on these platforms and start working on these niches.

So these are some home decor sub niches with products that you can sell through your business and we also have their monthly searches stats that might help you to choose product wisely. 

Now that you are well aware of all the sub-niche and want to know out of all these which are the most profitable ones. 

So in the next section of the blog post we will list some most profitable niches as per the demand and market size. 

How to find the most profitable home decor niches?

STEP 1: Researching Data on Semrush

The most profitable home decor niches are those whose demand is high in the market. Let’s understand it with an example, to know what niche of home decor products is profitable we first have to do some research on that product. We can use tools like Semrush, to research for free.

In Semrush you have to look for: 

Then we have to look for search traffic trends in this tool, to do that open Google Trends and run research for that product to get its trends data. If the product is receiving good traffic from the last 1 to 2 years then you can also choose that niche for the next step. 

Also note where the graph is going for the last 3 to 4 months. Through this we can get an estimate that the niche we selected is getting constant trends data of not.

STEP 3: To know your Competitors and their strategies

Our next step is to go on Google in incognito mode and search for that product, and if you saw that people are running ads on that product then you can consider that product for your business.

Tip: you can also perform the third step for different platforms like tiktok, facebook and instagram ads. To know whether other businesses are running ads or producing content on these products or not. 

I hope you now can do research on interior design niches and products to sell. Now I have also gone through the same process and also visited some stats websites like Statista to get the industry stats and here are some most profitable ones. 

What are the most profitable home decor niches?

According to the data here are some of the most profitable home decor niches in terms of demand and market size:

NicheDemandMarket Size (USD)
MinimalistHigh190 million
ModernHigh180 million
EclecticMedium170 million
RusticMedium160 million
ScandinavianMedium150 million
IndustrialLow140 million
Shabby chicLow130 million
Mid-century modernMedium120 million
TraditionalLow110 million
BohemianLow100 million
Home decor industry trends

All the niches listed in this article are profitable and secure because of their evergreen potential but out of all here are some most profitable niches that you can choose. 

If you are still confused then you can go with ecommerce niches to kickstart your business.

How much money can I make in a home decor business?

The amount of money you can make in a home decor business depends on a number of factors like 

But according to my research, visiting different websites I came up with the values that the average profit margin for an online home decor business is 20%. This means that for every $100 you sell, you can expect to make a profit of $20. 

If you want to become a blogger in any of the home decor sub niche then you can make money through affiliate marketing, display advertisement, sponsorships and selling your own product and services. 

You can expect on average between $7k to $10k+ according to your audience size and demography. 

Is home decor good for Dropshipping?

Yes, home decor is a perfect choice for dropshipping business, as it is given that this niche is multi-billion-dollar and provides us with a massive selection of products to sell. We also get a large audience with strong and consistent demand that makes this niches best for dropshipping. 

Home decor product are always in demand and you can utilize various platforms to market your products like you can start a ecommerce website listing your home decor products or you can also promote these products through blogs, social media influences and by running ads. 

Best Home decor Products to Sell?

While writing this post i have gone through various platforms like Quora, Reddit and Pinterest and I saw that the most demanded products in decorating space are:

There are extensive options to sell but these are the most searched and liked products on all the platforms I visited while researching. 

I hope I am able to solve your queries that you might be searching on search engines for. 

Final Thoughts on Home decor Niches

Home decor space is evergreen in terms of market trends and businesses can earn good profits if they are able to create their brand name today.

I recommend you if you have some capital then you can start your ecommerce website with dropshipping business and if you are short of money while reading this post then i suggest you start blogging.

To start a blog you only need $2.75 per month with Bluehost and you can start writing content from day one. 

You should do your research before finalizing your niche because your expertise does matter when choosing a niche for digital journey. 

Consider this blog post as the resource for researching and open Google trends and Semrush in the new tab of your browser and find some low competition sub-niches for your ecommerce business. 

Thank you for reading, and if you like it, please spread the word to your friends who want to launch their own businesses. 

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We partner with awesome companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclaimer page.

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