30+ Best Pinterest Marketing Tools to Grow Faster in 2025

We all know that Pinterest is not just a platform for inspiration; it is actually a powerful marketing engine where you can easily drive traffic, boost brand visibility, and increase sales for your business.

But it’s difficult to truly grow on Pinterest in 2025, you need more than just great pins—you need smart tools to optimize your efforts, save time, and scale your results.

Whether you’re a blogger, e-commerce seller, or digital creator, the right Pinterest tools can help you design high-performing pins, schedule content consistently, track analytics, and boost engagement.

In this guide, we’ll cover the best Pinterest marketing tools—from design apps to automation platforms—that can help you grow faster and smarter this year(2025).

So grab a pen and write out all the key points that can help you succeed fast.

Let’s get into it. 

Why You Need Pinterest Marketing Tools

Pinterest might look like a social platform, but it functions more like a visual search engine. Yes, in simple words, if you want to stand out, you need to do more than just pose pretty images. We need a good strategy, consistency, and better optimization when pinning our images.

To do all these, we need tools to understand what the audience likes on Pinterest, and we can automate things according to our finalized strategy.

From strategy building to pin scheduling, these tools will help us get results faster rather than just random experiments that waste time and effort.

So, before exploring these tools, I think we should first understand why we call Pinterest a visual search engine.

Why do we call Pinterest a Visual Search Engine?

Unlike Instagram or TikTok, Pinterest works based on keywords and search intent. Yes, your good pins, with proper optimizations, can rank for months or even years, which will help you drive traffic to our sales pages and increase your followers and engagement.

Yes, your Pinterest pins can rank on both SERPs and the Pinterest platform, where people usually search for things to solve their queries.

To fully take advantage of Pinterest’s evergreen reach, we need tools that help with keyword research, SEO-friendly design, and performance tracking.

This is the main point where tools help us make strategies, from optimization to creative work (like finding out what types of visuals are currently working on the platform).

Manual vs. Automated Pinterest Strategy

Manual pinning is also a good strategy for a new individual who doesn’t have money to pay for these expensive tools to automate things for him/her. However, I have noticed that manual pinning every day can quickly become overwhelming, especially when we skip one or two days. We lose our daily strike, and then it’s hard to complete monthly plan goals.

That is why we can use tools like Tailwind or Buffer, which can automate scheduling, while analytics dashboards can help us track what’s working and what to improve for future designs.

An automated strategy not only saves time but also helps maintain consistency, which Pinterest’s algorithm loves.

Pro tip: If you are new and don’t want to invest in these expensive tools, then I recommend you set a small goal of pinning 10 to 20 pins a day as it can only take 1 hour daily, and in 2 months, doing that, you can get good traffic to your target pages.

If you have some investment, then I recommend that you use these tools. These tools are really amazing for Pinterest, as you can maintain consistency and upload more than 20 pins a day easily.

It helps you to stay ahead of the time.

Now that we have discussed why tools are important, let’s learn what to look for in a tool.

Key Features to Look for in a Tool

When choosing a tool for your Pinterest marketing, we can divide that into different tasks, as we need different tools based on their capabilities. From pin creation to pin optimization and then pin scheduling.

So here are some Pinterest marking tools, based on their features:

• Pin design and branding: For Pin design and branding, I always recommend using Canva, as it is one of the best tools for creating and designing pins. Another option is Adobe Express, which is a free alternative.
• Scheduling and automation: For Pin scheduling, Tailwind has the best features, including an analytic dashboard that can help you with many things. For a lower price point, I can say SocialBee is a great option.
• Keyword and trend research: For research, we don’t have to spend money on tools, as Pinterest itself offers amazing tools like Pinterest Trends and Pinterest analytics, where we can get all the stats about the platform.
• Link tracking and management (e.g., Bit.ly, Pretty Links)
• Analytics and performance optimization: Again, Pinterest provides its own analytic tool for free for business accounts, so we just have to convert our regular account to a professional one, and we can get these amazing tools for free.

So, these are some tools that we will explore in this post. For a short note, I added them according to their key features to help you grasp things better.

Yes, with the right combination of tools, you can streamline your workflow and see real growth without spending hours on manual tasks.

So, let’s start our list with the research tools, as research is the first step toward a successful Pinterest campaign.

A. Pinterest Keyword Research Tools

Pinterest keyword research tools can help you design pinning strategies and make your pins discoverable and SEO optimized. With the help of these tools, we can know the stats and figures of what your audience is searching for, their interests, engagement rates, etc. These factors can help you to create content that ranks, gets clicks, and receives results, so let’s explore these tools one by one.

#1. Pinterest Trends Tool (Official)

Pinterest provides you with its own official tool called Pinterest Trends, which gives insights into rising searches across categories.

These tools help you determine what is currently trending on the platform. For this, we can filter out our results by country. We can also use these tools to detect seasonal spikes and compare keywords to determine what’s worth targeting.

It is completely free to use, and with Pinterest’s own API, the tools provide us with genuine information about the platform.

With Pinterest trends, we can get an idea of trending topics within our niche. It is a good practice to follow trends for content creation to get fast results.

#2. Keywords Everywhere – Pinterest-Specific Research

Keywords Everywhere is a third-party browser extension that can add functionality to your browsing experience. It can help you see stats like a particular keyword’s volume, competitions, and related terms for your target keyword or niche.

These tools can help you find long-term keyword variations for your main keyword, as this strategy can help you avoid competition.

#3. Semrush – Discover Long-Tail Pinterest Topics

Semrush is not particularly used as a keyword research tool for Pinterest as it is a general SEO tool, but I use it for my research process as it helps me find hidden keywords.

We all use Pinterest tools when researching something, but I found that Pinterest only gives us stats for broad topics/categories. So, to find a micro niche topic, I use Semrush, as it gives me the search volume for other related keywords. It also gives me stats according to all internet searches.

So, I recommend you use its free plan to find content ideas with solid search volume and then adapt those to Pinterest’s visual format. It’s great for brainstorming board names, pin titles, and descriptions.

#4. Pinterest Search Bar – Auto-Suggest & Hashtag Ideas

Again, it is provided by Pinterest and is one of the best tools for confirming your keywords.

Yes, it might shock you, but I use this feature to confirm my keyword research and get some long-tail ideas from the auto-suggest functionality.

(OK, I research this/that keyword, but is it getting search traffic or not? Just type that keyword, and if you see auto-suggestions in front of it, then boom, we have a profitable keyword. It can be used for a board or pin title.)

It’s really simple to use. You just have to Type a keyword into Pinterest’s search bar. Then, it will reveal auto-suggestions and related terms—great for generating real-user ideas.

It’s also a smart way to find hashtag-style keywords for pins.

#5. Pin Inspector – Analyze Popular Pins in Any Niche

Pin Inspector is a powerful third-party paid tool for serious pinners. With this tool, we can analyze the performance of top pins, spy on competitors, and discover high-engagement content within our niche.

It’s paid, and we need to pay upfront to use it, but it provides us with amazing features. One feature I love the most is that I can spy on my competitor’s top-performing pins and break their top-pin strategy for my campaign.

The best tool for reverse engineering successful pins, boards, and Pinterest accounts. 

Now let’s move to the next category where we will now design our pins in some cool apps.

B. Design Tools for Creating Viral Pins

As we all know, Pinterest is a visual search engine, and we need to create amazing graphics to get more engagement on the platform. For pin creation, we will discuss a few tools that do a great job, as most of them provide you with all the pin editing features required to create a high-performing pin.

Out of all those tools, my personal favorite for creating my pins is Canva.

#6. Canva – Easiest Way to Design Pinterest Pins

Canva is the go-to design tool for Pinterest creators. It provides all the features needed to make a perfect design that will attract high engagement.

It also comes with premade templates, drag-and-drop features, and endless fonts and elements that you can freely use in your pins. Thus, you can create professional-looking pins in minutes.

It’s beginner-friendly and packed with Pinterest-specific templates that are ready to customize from scratch. It also comes with a Pinterest integration feature, so you can integrate your Pinterest account directly with Canva and publish or schedule pins directly from Canva without worrying about downloading your created pins.

If you ask me, and if you’re serious about Pinterest, then I recommend investing in Canvas. This tool will provide you with all-around solutions, from editing features to digital assets(images, icons, graphics, illustrations) that you can include in your pins.

For a free alternative, now let’s talk about Adobe Express.

#7. Adobe Express – Custom Designs with Branding

Adobe Express (formerly Adobe Spark) is perfect for building strong brand consistency. It allows custom fonts, logos, and brand kits, which is great for maintaining a cohesive look across all your pins and social content.

If we compare Canva to Adobe Express, then I must say Canva provides us with more amazing features than Adobe Express. But if budget is the concern, then I recommend you go with Adobe. You can make your pins here for free, but most of their advanced features come under paid plans. So Adobe tools are best only in paid versions, and we all know their paid plans are very expensive.

That’s why I recommend you use its free plan if you’re just starting out. In the future, if you earn some income, shift to Canva as its monthly plan is way cheaper than Adobe plans.

I also did the same. I used the Canva’s free plan at the beginning of pinning, as that is also enough from a starting point of view.

#8. Crello – Affordable Design Tool with Templates

Another amazing tool for pin creation is Crello (now VistaCreate), which offers functionality similar to Canva but with a unique library of animated designs and templates. It’s affordable, intuitive, and ideal for Pinterest marketers who want eye-catching visuals without a big learning curve.

With Crello, we can create stunning designs, use their premade templates, and customize them according to our brands’ needs. So, utilize this tool in that way.

#9. Pin Generator – Create Bulk Pins with AI

Pin Generator is a powerful third-party AI-based tool that helps you create multiple pins at once from your product listings, blog URLs, or Etsy shop.

It’s a massive time-saver for high-volume content creators focused on automation, but the drawback I found in this tool is that the designs are too common. They don’t have that spark in them that we need to get more engagement.

Yes, you can use it, but make sure it is for limited use. For example, if you’re short on time but want to maintain consistency, this tool comes in handy. Just copy your blog post URL, and it will make pins based on the text in that URL. The pin will get generated using AI, and you can maintain the flow or consistency with this tool.

I recommend you use this tool when you have some time and want to create more pins according to your blog URLs.

TIP: Don’t solely publish this tool’s pin on your account. Uploading a lot of low-quality pins can prevent your account from reaching out, so use this tool wisely, as I said.

#10. Snappa – Fast Graphics for Pinterest Marketers

Snappa is built for speed and simplicity. It offers a clean interface and quick export options, making it a favorite among marketers who want to create fresh pin designs without distractions or complex features.

Snappa is also a good option for budget-friendly designers, as it comes with all the essential tools they need to create amazingly professional pins.

Yes, there are a lot more tools on the market, but these are my personal favorites. I mentioned how I used these tools for my own marketing purposes.

I have experience with these tools, so I included them in this list so you can also see what helps you make the best pin designs for your niche.

“I started with a Canva free trial account and created pins there freely. Then, I shifted to Snappa for a few months as it provided us with similar tools. Then, I realized that it offers way more options in its free plan. Then, I switched back to the Canvas free version for a while. Now, I use a Canva’s pro account for my pins, and it really works for me.”

So the choice is yours: Make a free account on any of these tools and use them efficiently at their free plan.

Now that we have the tools to create amazing designs, we can move to the next step of interest marketing, where we will learn more about Analytical and SEO Tools for Pinterest.

C. Analytics & SEO Tools for Pinterest

To grow faster on Pinterest, we need more than great designs—yes, I am talking about data. To track what we have done and how we can improve, we need some analytical tools.

These tools help us to track performance, uncover what’s working, and optimize your content for both Pinterest and search engines.

It’s all about evaluating our own previous work and making future strategies based on those evaluations.

#11. Pinterest Analytics (Official)

Pinterest Analytics is officially provided by the platform itself and gives you insight into how your pins are performing across impressions, saves, outbound clicks, and overall engagement.

To unlock this feature, you have to make sure that you have switched your regular account to a professional account, as this feature is only for the professional version and is 100% free to switch to the professional.

It’s perfect for monitoring trends and seeing which types of content resonate with your audience.

You can use these stats to evaluate your old pins and determine what is working well and what is not. Then, make your upcoming strategy based on that evaluation and ignore the bad things that happened in the past. Notice what pins are performing well, double down on the same strategy, and boom—this way, you can increase your visibility on the platform fast.

#12. Tailwind Insights – Deep Pinterest Performance Reports

Tailwind Insights takes Pinterest Analytics to the next level. It breaks down pin stats by board, pin type, or category so you can fine-tune your strategy. If you use Tailwind for scheduling, this is a must-have add-on.

Yes, Tailwind is not only for scheduling. It also comes with amazing analytics features that allow you to break down your best-performing pins in hierarchical order, from pins to boards and categories, etc.

Yes, it is a paid tool, but if you have a paid plan for pin scheduling, I recommend you add this plugin to your account and notice the difference.

#13. Google Analytics – Track Pinterest Referral Traffic

Google Analytics is best for you if you aim to redirect your Pinterest traffic to your blog or websites, as the Google Analytics code only works with websites and blogs. You can track the referral traffic and clicks that you have sent to your blog to make money in different ways with Pinterest.

You’ll know how much traffic Pinterest drives to your site, which pages are most popular, and how users behave once they arrive—crucial for improving conversions.

With this tool, you can get an idea of how much time your users are spending on your site, which can help you update your future strategy.

#14. Pinterest Tag – For Tracking Conversions on Your Website

The Pinterest Tag is similar to Facebook’s Pixel as it tracks actions like signups, purchases, or visits from Pinterest.

This is key if you’re running promoted pins or need ROI data.

This tool helps us if we run ads on Pinterest for our pins and want to calculate the ROIs of those ad campaigns based on actions taken on our blog or website or landing page.

#15. RankIQ – Optimizing Pinterest Blog Posts for SEO (if using blog)

RankIQ is an SEO tool designed to help bloggers write optimized content that ranks in search engines. If you’re using Pinterest to drive traffic to blog posts, RankIQ helps you improve the SEO of those pages—so you benefit from both Pinterest and Google traffic.

It is not really that connected to Pinterest, but as an SEO, I recommend that you focus both on Pinterest traffic and Search engine traffic for your blog, as these multiple channels can help you succeed fast. 

We have discussed tools for researching and creating pin designs until now, and now we’re left with automation tools that can help us schedule and automate things for consistency in pinning.

So let’s start with one of the most popular tools for scheduling pins, which is none other than a Tailwind.

D. Automation & Pin Management Tools

What is felt is that manually pinning every day isn’t sustainable if you want to grow fast. You may face issues like inconsistency, poor pins, or poor optimization, as I faced in my early stages, but initially, we all have to go through that part to know the algorithm better.

But if you did know what is working for you till now, you can switch to automation tools to speed up your success. Yes, these automation tools can save you time, help you stay consistent, and give your Content the best chance to succeed.

#16. Tailwind – Schedule Pins and Use SmartLoop

Tailwind is the gold standard for Pinterest automation. With Tailwind, you can schedule weeks or months of Content at once, which helps us focus on other things. We won’t have to pin daily and burn our time.

Alongside scheduling, we also get the feature to join Tailwind Composites to boost our reach. You can share your pins and boards with big communities and groups there(following some rules). It also has a feature called SmartLoop that automatically re-shares top-performing pins without spamming.

There are a lot of benefits of Tailwind Platform if you’re serious about Pinterest, so I recommend going with it to save time, improve optimization, and access more advanced features.

#17. Later – Visual Planning & Auto-Publishing

It supports auto-publishing for pins, and also provides analytics to fine-tune your visual strategy.

Later is also an amazing tool that can help you to plan your Pinterest content calendar, and the thing I love the most is that you can do that with a drag-and-drop visual scheduler.

I also support auto-publishing for pins, and with its analytics, we can fine-tune our pinning strategy. If you’re opting for this tool, I recommend you make a combo of Pinterest analytics plus this tool to know stats better.

#18. Buffer – Multi-Platform Social Media Scheduler

Again, Buffer doesn’t need any introductions as it is also one of the best social media schedulers in the market, providing amazing features that are best for managing multiple platforms. For Pinterest, Buffer doesn’t have many options specifically, but yes, it allows us to keep our Pinterest queue active while managing other channels from one place.

#19. Publer – Bulk Upload Pins + Recycle Content

Publer is also an amazing new tool in the market that offers bulk scheduling and the ability to recycle or repurpose pins on a schedule. This tool is best for content republishing, especially if you have evergreen designs you want to push regularly at regular intervals (or in a specific month, etc.).

In short, if you have seasonal Content, this tool can help you with that. You can schedule Content according to your seasonal trends and easily reach out with automation.

#20. SocialBee – AI + Automation for Pinterest Pins

SocialBee combines scheduling with AI-powered content generation. It’s useful for automatically creating captions, organizing Content into categories, and keeping your Pinterest queue filled.

E. Pinterest Chrome Extensions You’ll Love

Yes, there are many browser extensions in the market for both Chrome and Firefox that can supercharge your Pinterest workflow—whether you’re pinning, designing, or optimizing.

They’re lightweight tools that make marketing on Pinterest smoother and faster.

#21. Pinterest Save Button

This official extension adds a “Save” button to any image you hover over online, letting you pin content from anywhere on the web directly to your boards without opening Pinterest.

Pinterest officially provides this extension. It allows you to add a “save” button to any image you hover over online, letting you pin content from anywhere on the web directly to your own boards without having to open a Pinterest account again and again.

You just click on “save,” select the target board where you want to save that image, and boom—that’s it—easy and convenient.

#22. Pinterest PinIt Button for Images

This is a classic tool used by bloggers and marketers, which lets users easily pin images from your website or blog.

In simple words, you might have seen websites or blogs that let you save their images to your Pinterest board; this is where the PinIT tool becomes handy.

It’s a great way to encourage readers to share your content on Pinterest with one click.

#23. Canva Chrome Extension

The Canva extension lets you open designs or templates from your browser, edit on the fly, and instantly download or schedule Pinterest graphics—perfect for fast edits or design tweaks.

#24. Keywords Everywhere Browser Extension

Keyword Everywhere is a third-party extension that can help us uncover keyword volume, related search terms, and trends data that we need for our research purposes. You can use this tool, too, in your keyword or topic research process.

#25. Grammarly – Improve Pin Descriptions and Captions

Grammarly is my personal favorite tool for correcting text during the pinning process. We all know that Grammarly is here for text mistakes, so I use its free version to convert my pin title and description so that they should look professional and flawless.

So, these are some Chrome extensions I use for my Pinterest marketing. I thought it would be of some value to you to know about them as they are lightweight, don’t require opening their main apps, and do things right when needed. 

F. Monetization Tools for Pinterest Affiliate Marketing

Now, let’s explore some advanced monetization tools that helped me to organize my monetization methods, especially those affiliate and sales page links.

Yes, the right tools can help you stay organized, optimize your links, and track what’s working.

So, let’s explore a few of those tools here.

#26. Pretty Links – Affiliate Link Cloaking

Pretty Links is a WordPress plugin I installed on my blog, which you are reading right now. It helped me create short, branded links from the default long, messy affiliate URLs provided by the companies. It also tracks clicks and makes your pins look more trustworthy to users.

#27. Bitly – Track Clicks on Affiliate Pins

Bitly is a web tool that lets you shorten any link and track how many clicks it gets as it is great for quick pin testing and seeing which products or boards drive the most traffic.

#28. Geniuslink – Smart Geo-Redirects for International Traffic

With the help of this tool we can route users to correct storefront based on thier locations if we are getting a global audience. This way, we can redirect our global traffic to the correct store, which is ideal for amazing affiliates and digital products with regional availability.

#29. Notion or Airtable – Organize Affiliate Products and Tracking

When we dive into affiliate marketing at first, we think that we can easily manage our affiliate links as we start with lower numbers. But when we spend some time and try to promote new and trending products, it becomes essential to track those links effectively, as manual tracking won’t be possible after a particular period, when we need these tools.

So you can use Notion or Airtable to create a central hub for your products, links, commission rates, and performance tracking.

G. Toolkits, Resources & Bonus Downloads

Now that we have covered all the essential tools that can help you achieve success fast on Pinterest, I can offer you some tools and resources that can help you personally. I follow the same process for my pinning strategy.

These extra resources are designed to help you take action faster, stay consistent, and grow your Pinterest marketing strategy with ease.

#30. Free Pinterest Pin Templates (Canva)

This can help you to get started with Pinterest as my own pre-made, customizable templates will save your time and keep your design on-brand in Canva.

You just have to plug in your title, image, and brand colors—ready to post in minutes.

#31. Pinterest Hashtag Cheat Sheet

If you’re not sure of hashtags and which hashtags to use, then you can download my cheat sheet which includes top-performing hashtags across popular niches to help improve pin discovery and reach.

#32. Weekly Pinterest Strategy Tracker (Notion or PDF)

You can stay organized and accountable with my easy-to-use weekly trackers, strategies, and case studies where we reverse engineer some best-performing Pinterest accounts.

Plan pin designs, schedule uploads, track link clicks, and measure performance—all in one place.

#33. Pinterest SEO Checklist & Algorithm updates

Optimize every pin, board, and profile with this step-by-step SEO checklist and I also send you recent algo changes on the platform so that you can upgrade your strategies according to that. It helps you align with Pinterest’s algorithm for better visibility and long-term traffic.

And for all these resources you just have to download it for free, as you’re getting all these resources directly into the inbox of your entered email.

I would love to hear your name too so that we should have some personal touch in our future emails where you will get weekly strategies, and all the resources mentioned above.

So just enter your name, and email and get amazing resources straight into your inbox. 

Free vs Paid Pinterest Tools: Which Are Worth It?

Choosing the right tools can make or break your Pinterest strategy—especially when you’re starting out. Here’s how to decide what to use and when to invest.

Free Tools for Beginners

If you’re just starting, free tools can take you surprisingly far. I recommend you use tools like Canva, and Pinterest Analytics with Pinterest trends tool, to start up with Pinterest. For account growth we can use Chrome extensions like the Pinterest save button that offers us amazing features to build our presence. So we can create pins, and analyze our traffic(stats) without worrying to spend a penny on these tools.

This is my first recommendation for a New Pinterest business owner.

When to Upgrade to Paid Plans

Now let me tell you when to upgrade to paid tools as these tools really add value to your business.

So consider upgrading when:

• You’re consistently posting and want to automate pin scheduling (e.g., Tailwind or Later).
• You need deeper analytics to track conversions and optimize pin performance.
• You’re creating content at scale and want bulk design or AI-powered pin generators.

If your Pinterest account is driving real traffic or income, paid tools can help you grow faster and smarter.

How to Budget for Pinterest Growth

Every Business owner thinks about investing in great tools that can help them with many things, from research to scheduling, and we have to think the same for these tools too.

I recommend you to start small—maybe between $10–$30/month for a scheduler like Tailwind or a design tool with extra features Like Canva.

These two tools are enough for starting out, and you can neglect Tailwind as Canva provides you with an inbuilt scheduler where you can directly upload your created pins from Canva to Pinterest without downloading them again and again.

You just have to connect Canva with Pinterest and boom that it, you can now directly publish or schedule directly from canva. (as Canva is an approved Pinterest partner.)

In the future, if your affiliate earnings or product sales increase, reinvest part of that into advanced tools to boost performance even more.

This is the best way to upgrade and add automation to your Pinterest business with these tools. 

Final Thoughts: Choosing the Right Pinterest Marketing Tools

Not every tool is right for every creator. If your main goal is driving traffic to a blog, lean into SEO and analytics tools. If you’re selling products or using affiliate links, prioritize design and link management tools. Always align your tech stack with the outcome you’re aiming for.

You don’t need every premium tool on day one. Use the best free resources to get started, test what works, and invest gradually as your Pinterest account begins to show results. This keeps you lean and focused while still growing steadily.

Pinterest is constantly evolving—from algorithm tweaks to new features like Idea Pins and in-app shopping. Stay informed so you can adjust your strategy and use tools that remain compatible and effective.

And to stay updated you can join my newsletter where I post weekly news related to Pinterest with some case studies I reverse engineer and point out what strategies are working well for big Pinterest accounts.

So you can join it for free. 

I wish you happy marketing and stay updated as the digital landscape is always evolving with time.