Best 13 Most Profitable Niches For Blogging 2023 [stats]

Are you looking for the most profitable blog niches to start a money-making blog in 2023? You’re in the right place.

Yes, it takes a lot of work to choose the right blogging niche, mainly when we aim to make money in these niches. 

This is because we all get confused by the number of options to choose from, and some of us don’t even know what to look for in a niche. 

In this post, we will learn what to look for in a niche and list some profitable blog niches with Statistical information (From Google Trends and Google Keyword Planner).  

We will break down all these concerns so you can easily choose one of the profitable niches from this list and make wise & informed decisions for your blogging journey. 

In short, if you want a list of lucrative niches and how to work in these niches, you’ll love this guide.

Let’s get started.

Most Profitable Niches List 2023

These are some of the most profitable blogging niches you can choose for your blog, with high-profit rates and good monetization opportunities. 

• Health and Fitness
• Personal Finance
• Law and Attorney
• Insurance niches
• Technology
• Fashion 
• Food Niches
• Real Estate Niches
• Lifestyle Niches
• Travel
• How to make money online
• Business and luxury
• Cars and other vehicles 

And out of these niches, the most profitable ones are YMYL niches. Here is the list of YMYl niche categories. 

• News and current events
• Civics, government, and law
• Finance
• Shopping
• Health-fitness, and safety, including food niches.

What are YMYL niches?

YMYL Niches: These niches can directly impact someone’s life with false information, so Google takes YMYL content seriously and penalizes false content blogs if the information is misleading. 

Although, Yes, it is possible to make a blog in YMYL niches, but make sure to upload 95 to 100% genuine content that doesn’t impact your reader’s life or livelihood. 

Making content in YMYL niches can help you get higher RPM rates (above $50+/1000 page views) than other niches. 

Note: Let me clear one more thing before going to the list. In the digital world, Niche is not Profitable; keywords are profitable. Yes, it's true, and I will cover this point in the later part of this post, so keep reading. 

Now that we have the list of Profitable blog niches, it’s time to know why and how we consider these niches in the profitable category. 

How do you consider a niche profitable?

To know whether a niche is profitable or not, we have to go through some Niche Profitability Factors to evaluate when assessing the profitability of a niche. 

Market demand: A niche with significant and sustainable demand for products and services is considered profitable. You can conduct market research to understand your target audience’s needs, preferences, and buying behaviors. 

Competition: Always go with less competitive niches, but all the profitable niches are over-saturated and crowded with competitors, so it is better to Go with Profitable Sub niches. 

Monetization Potential: Always look for different ways to monetize your blog in that Niche; it can be selling products, services, affiliate marketing, display ads, collaborations, sponsorships, etc. 

Trends and Longevity: Use tools like Google Trends to know the potential of the Niche. Google Trends is one of the best free tools for analyzing the trend of a profitable blog niche. 

Alignment with Your Expertise: Google considers EEAT the most crucial factor when ranking a niche blog on SERP. So, choose your Niche wisely according to your Expertise to build authority in that Niche and win Google’s trust. In short, Win EEAT by Google.

Other parameters are Barriers to Entry, Target Audience Affluence, Profit Margins, Customer Pain Points, and Available Resources in that Niche. 

These are the most crucial factors that need good research when choosing a niche for blogs or YouTube channels. 

In the later part of the blog post, we will discuss how to Find and research these niches according to your Expertise, but before that, let’s discuss some Profitable niches that are short-listed after passing all these parameters. 

Tip: Always go with evergreen niches when choosing a niche for your business.

The Most Profitable Blog Niches That Make a Ton Of Money in 2023

#1. Health and Fitness 

Nowadays, Health and fitness is one of the major concerns, and we all start thinking about our Health at some time. Health and fitness niches are profitable because people are more concerned about their Health, leading to a growing market size. 

After doing some research, I got to know that by 2027, the market is predicted to generate US$5.77 billion in sales, with an annual growth rate of 8.72% (CAGR 2022–2027).

People are searching for healthy diets, bodybuilding, gym, and different healthy diets to maintain their Health and live happily. 

Starting a health niche blog can allow you to solve all these queries for which people are searching on search engines. You can also sell coaching programs and affiliate products by solving these queries on the blog. 

The health and fitness niche comes under Google’s YMYl content guidelines, so if you are a professional in this Niche, this is good for you. If you don’t have the Expertise, it is better to go with other niches like gardening niches, fashion niches, pet niches, gaming niches, etc.

This is because, In the health niche, misleading information can ruin someone’s life, and the wrong medicine or advice can impact someone’s life. That is why Google announced YMYL content guidelines for content creators to filter out fake information. 

So, if you are a professional in this Niche, the Health niche is one of the most profitable blogging niches in the market in 2023. 

Some sub Niches Under the Health and fitness niche

• Digestive Health
• Weight Loss
• Diabetes
• Body Building 
• Yoga

Here are ten more Health sub-niches that are a good fit to start a health blog.  

Stats you should know about this Niche

• Search Volume: 135000/m
• CPC: $2 – $10
• YMYL Niche: Yes
• Monetization: Ads, Sponsorships, Affiliate marketing, Coaching, and Product Selling.
• Income Potential: Ads($7k-16K+), Affiliate(10K to 17K+)
• Competition: Medium – Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $40+ RPM) 

#2. Personal Finance

Personal Finance is another evergreen topic with a lot of earning potential for bloggers and business owners, making it one of the most profitable niches on this list. 

Personal Finance can help people to manage their money more effectively. That is why people search for personal finance tips and tricks to invest their money to get better returns. 

You would be surprised to know that over 70 to 80 percent of mobile users worldwide search related to Financial Planning and Money Management on Google and other search engines. 

If 70 to 80 percent of mobile users are searching for these topics, then it means personal Finance is one of the most lucrative blogging niches on this list. 

You can start a blog focusing on one finance sub-niche and create content around that Niche. Yes, the Finance niche also comes under YMYL content by Google but is one of the most profitable.

Now, you might wonder how I can make money through finance blogging if I guide my audience to spend money wisely. The simple answer is to Launch your Paid coaching services and start a blog where you can teach people about finance and investing in paid memberships.  

The Finance Niche is Competitive and hard to rank, so it is better to go with its sub-niches.

Some sub Niches Under the Personal Finance niche

• Finance Planning
• Personal Finance for beginners
• Budgeting 
• Reducing Debt or getting out of Debt
• Savings as student

Here are 11 more Finance Sub niches for blogging.

Stats you should know about this Niche

• Search Volume: 50k-100k/m
• CPC: $15 – $30
• YMYL Niche: Yes
• Monetization: Ads, Sponsorships, Affiliate marketing, Coaching, and Product Selling.
• Income Potential: Ads($10k-20K+), Affiliate(12K to 18K+)
• Competition: Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $45+ RPM) 

#3. Law and Attorney 

Yes, law and attorney is one of the least discussed topics on search engines, and you will find low to medium competition in this Niche. This is also a ymyl niche, requiring professional Expertise to blog. 

This Niche is Best for Law enthusiasts, students, and professionals who love advising others about laws and rules about constitutions, courts, etc. 

This is also one of the most profitable blog niches with the least competition, but there is a reason for the least competition.

This is a niche; you must give your professional Expertise to rank higher on Google. From certification to your experience, all will matter for better rankings. 

You will find the least number of websites and blogs doing well in this Niche because of the risk of getting penalized by search engines.

So, if you have good Expertise in this Niche as a lawyer or the same type of profile, this is good for you as a part-time blogger.

Some sub Niches Under the Law and Attorney niche

• Business law
• Civil litigation
• Criminal law
• Family law
• Immigration law

Stats you should know about this Niche

• Search Volume: 246,000
• CPC: $9 – $20+
• YMYL Niche: Yes
• Monetization: Ads, Sponsorships, Affiliate marketing, Clients.
• Income Potential: Ads($14k-23K+), Affiliate(14K to 20K+)
• Competition: Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $55+ RPM) 

#4. Insurance niches

The insurance industry is a vast and complex, with many different niches to choose from. Insurance is the most searched term by individuals searching for different types of insurance in different fields. 

On Google, terms like “health insurance plans, coverage, and how to choose the right plan” have been trending for years and get millions of searches each month, making this Niche profitable. 

Today, things can be secured with insurance like, from homes to travel and life insurance, so people are searching more for insurance policies for particular purposes. 

So, you can choose any sub-niche of the insurance market and start publishing content around that Niche. 

You can start a blog listing all the insurance policies to review them. You can list all their rules and help your users get excellent and reliable insurance. 

A blog that clarifies these policy’s terms and conditions would be the best example because people love to read straightforward answers compared to those multiple-page terms and conditions.

This Niche is also competitive, and you can easily break down the competition by niching down to the insurance sub-niche.

Some sub Niches Under the Insurance niche

• Life insurance
• Health insurance
• Property insurance
• Auto insurance

Here are 70 more sub-niches in the insurance industry. 

Stats you should know about this Niche

• Search Volume: 250,000/m
• CPC: $20 -$40+
• YMYL Niche: Yes
• Monetization: Ads, Sponsorships, Affiliate marketing, Consulting, Clients etc.
• Income Potential: Ads($13k-20K+), Affiliate(11K to 22K+)
• Competition: Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $43+ RPM) 

#5. Technology

Technology niche is one of the evergreen niches, and it will be the best option if you are interested in new tech and gadget stuff. 

With a 5-year CAGR of 7.75%, global tech spending will increase from $8.51 trillion in 2022 to $11.47 trillion in 2026.

With the passing years, technology is changing, and innovations are taking place in our society. Smartphones are the best example of technology people love spending hours or, in some cases, these are used to make money online. 

The smartphone is just one example of a tech product; millions of tech products in the market can be listed or reviewed on blogs and YouTube channels.

Not just products, the tech industry is so vast that you can cover topics from web development to tech news. So, don’t think that tech is only about reviewing some items. 

This means that the technology market is consistently profitable and one of the evergreen niches that can help you make extra revenue.

If you can list, review, and provide information about technology products and the advancements we are achieving in the tech industry, then this Niche is good for you.

There are loads of technology niches for blogging, but this market is also saturated, so we have to go with tech sub-niches. 

Some sub Niches Under the Technology niche

• Software and App Development
• Gadgets and Consumer Electronics
• Artificial Intelligence and Machine Learning
• Cybersecurity and Privacy
• Tech Industry News and Trends
• Crypto niches 

Five more technology sub-niches with stats. 

Stats you should know about this Niche

• Search Volume: 100k-300k
• CPC: $10+
• YMYL Niche: No
• Monetization: Ads, Sponsorships, Affiliate marketing.
• Income Potential: Ads($10k-20K+), Affiliate(10K to 15K+)
• Competition: Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $30+ RPM) 

#6. Fashion 

The fashion industry is one of the best options for those who love wearing the latest trending clothes or have an interest in Fashion and clothing. 

If you enjoy exploring clothing trends and have a passion for Fashion and styling, then this Niche is a perfect fit for you. 

The fashion industry was calculated to amount to 1.53 trillion U.S. dollars in 2022, and it is continuously growing at the Compound annual growth rate of 4.1% from 2022 to 2026. 

This makes the fashion industry one of the safe and profitable options for blogging. 

You can start a blog showcasing clothing and fashion styles along with Accessories, beauty products, and lifestyle choices as sub-niches in the fashion industry. 

You can also explore sustainable Fashion, luxury brands, and vintage Fashion topics on your blog. 

Fashion blogging isn’t limited to just articles. There are many Social media platforms like Instagram, TikTok, and YouTube that allow you to showcase your personal style through photos, videos, and tutorials. Building a strong presence on these platforms can significantly enhance your reach and engagement.

So, if you love or are passionate about Fashion and clothing and can add your creativity, then the fashion niche is the best option for your blogging, social media influencing, and also for youtube. 

Fashion is a Profitable space that combines self-expression with the potential for revenue generation.

Some sub Niches Under the Fashion niche

• Sustainable and eco-friendly fashion
• Maternity clothing
• Plus-size fashion
• Athletic and sportswear
• Vintage or retro clothing

Here are 51 profitable fashion sub-niches under these categories.  

Stats you should know about this Niche

• Search Volume: 200k – 1M
• CPC: $5+
• YMYL Niche: No
• Monetization: Ads, Sponsorships, Affiliate marketing.
• Income Potential: Ads($7k-14K+), Affiliate(13K to 18K+)
• Competition: Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $25+ RPM) 

#7. Food niches

The food industry is also one of the best options if we are looking for evergreen niches because Food is a necessary part of our lives. We can’t live without eating Food. 

With a global market worth exceeding $8 trillion and a steady CAGR of 3.5% projected from 2022 to 2026, the food sector offers both passion and profitability.

Food blogging provides us the opportunity to share culinary experiences, recipes, and reviews. Blogs covering topics from Home cooking to fine dining can earn good revenue because people love to read and watch this type of content.

From cooking tutorials to food or restaurant reviews, there’s a wealth of content to explore in this Niche. 

Some more options like cuisines, dietary preferences, and cooking techniques would be the best sub-niche for your food blog.

I recommend using visual social media platforms like Instagram, TikTok, and YouTube to get an initial boost to your blog because you can get good engagement on these platforms. 

The food niche is also very saturated with loads of blogs on recipes and tutorials, so according to my experience, making your videos and taking pictures by yourself can help you to compete with your competitors because Google loves fresh content. 

So start filming yourself before cooking any special dish in your kitchen. 

Some sub Niches Under the Food niche

• Healthy and Specialized Diet
• Meal Solutions and kits
• Cuisine based Food
• Beverages
• Desserts

You can consider these 51 Food niche ideas for blogging and YouTube. 

Stats you should know about this Niche

• Search Volume: 300k -500k
• CPC: $15+
• YMYL Niche: No
• Monetization: Ads, Sponsorships, Affiliate marketing, Digital Products
• Income Potential: Ads($7k-14K+), Affiliate(13K to 18K+)
• Competition: Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $20+ RPM) 

#8. Real Estate Niches

The real estate industry offers a diverse and lucrative niche for bloggers interested in property, investment, and housing trends. 

The global market size exceeds $280 trillion, and a steady projected CAGR of 3.2% from 2022 to 2026, which makes this market one of the most profitable industries.

Apart from Buying and selling Properties, a blogger in this Niche can explore various aspects like property investment tips, interior designing blogs, market trends and news blogs, and home improvement blogs. 

You can also start a blog that shares insights about different types of properties, like residential, commercial, rental, etc. You can choose any one sub-niche in these, offering advice on property financing, mortgages, and real estate legalities to help your readers. 

I can list a number of real estate niche ideas, from luxury real estate to sustainable housing, etc. So it’s your choice to choose your Niche according to your expertise because this Niche also comes under YMYL niches. 

This Niche is also profitable, but the main concern is rankings, so if you are a certified real estate dealer or broker or any same type of profile, then I can promise that you can bring clients to your business and earn good revenue in this Niche. 

Some sub Niches Under the Real Estate niche

• Investing. 
• Commercial Real Estate.
• Location. 
• Property Types. 
• Types of buyers. 

You can get a list of more than 51 real estate sub-niches so that you can choose your Niche according to your expertise in real estate blogging. 

Stats you should know about this Niche

• Search Volume: 50K – 200K
• CPC: $20+
• YMYL Niche: Yes
• Monetization: Ads, Sponsorships, Affiliate marketing, Client Commissions. 
• Income Potential: Ads($13k-19K+), Affiliate(10K to 15K+)
• Competition: Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $45+ RPM) 

#9. Lifestyle Niches

The lifestyle niche is a versatile and captivating space for bloggers to explore various aspects of modern living. Nowadays, people are more interested in self-improvement topics. 

The lifestyle niche covers all personal development sub-niches and is best for hobbyists who want to start their hobby blogs. 

A blog covering wellness, travel, personal finance, self-care, and more would be the best idea in these niches. 

The Lifestyle market is Valued at over $4.5 trillion globally, with a projected CAGR of 5.2% from 2022 to 2026; the lifestyle sector presents a combination of passion and potential.

Some examples that I can think of are minimalism, digital nomadism, or eco-friendly living. Hobby niches can also be considered lifestyle niches, like gardening niches, pet niches, gaming niches, etc. These all also come under your lifestyle. 

In lifestyle niches, you can find your own way of presenting your creativity to your audience, whether you are passionate about DIY things, Love traveling to different places, Self-improvement topics, etc. 

So, if you can express your daily routine to your audience through your blog, social media platforms, or any other media, then this Niche would be the best fit for you, according to your expertise. 

Some sub Niches Under the Lifestyle niche

• Health & Nutrition
• Fashion
• Travel
• Beauty
• Special events (i.e., weddings, party planning, etc.)
• Hobbies (i.e., photography, bullet journalling, etc.)

Here are 35 more lifestyle sub-niches that you can go through to choose anyone for your lifestyle blog. 

Stats you should know about this Niche

• Search Volume: 150K – 400K
• CPC: $10
• YMYL Niche: Yes
• Monetization: Ads, Sponsorships, Affiliate marketing, Coaching. 
• Income Potential: Ads($10k-15K+), Affiliate(9K to 18K+)
• Competition: Medium
• Best Ad Networks: Ezoic OR Mediavine (Above $20+ RPM) 

#10. Travel Niches

The travel niche is an exciting and adventurous realm for bloggers passionate about exploring the world and sharing their experiences through their blogs or vlogs. 

The global travel market size is valued at over $9 trillion and projected CAGR of 4.2% from 2022 to 2026, making this market the most lucrative. 

Travel… travel is not just a word; it’s an emotion for all of us because everyone wants to travel to different places across the world. So, travel isn’t just about visiting new places; it’s about immersing yourself in different cultures, trying new cuisines, and discovering hidden gems.

As a travel blogger or vlogger, you can transport your viewers or audience to far-off destinations through your words and visuals. 

You can choose YouTube with the blog for your travel business, exploring all the places to visit in a particular country, the best hotels, beaches, and other stuff that you enjoyed in a particular country. 

From solo adventures and family vacations to budget-friendly getaways and luxury escapes, you can cover loads of topics on your blog and YouTube channel, and you can see good engagement rates in these topics because people love to watch these kinds of videos. 

So start a YouTube channel first and redirect that traffic to your travel blogs with listicles and blog posts, share your experience on videos, and list the destinations, hotels, and beaches you visited on your blog. 

This would be the approach if I will start my travel business. 

Some sub Niches Under the Travel niche

• Outdoor Adventure
• Culture and Heritage
• Luxury Travel
• Budget Travel
• Family Travel

Here are 52 more Travel sub-niches to choose from for your blogging journey. 

Stats you should know about this Niche

• Search Volume: 300k – 500K
• CPC: $10 – $20+
• YMYL Niche: No
• Monetization: Ads, Sponsorships, Affiliate marketing.
• Income Potential: Ads($13k-19K+), Affiliate(10K to 15K+)
• Competition: Medium – Hard
• Best Ad Networks: Ezoic OR Mediavine (Above $30+ RPM) 

So these are some of the Most Profitable blog Niches that you can choose for your blogging journey. 

Now that we have covered each Niche in detail and got some ideas on how to start a profitable blog in each of these niches, it’s time to Do research and pick any one profitable Niche for your blog. 

What are the most profitable niches?

As I said earlier, Niche is not Profitable, but keywords make the niche profitable. You might agree with me or not, but It’s true. 

To understand it better, you must know the fundamentals of CPC and RPM in the blogging journey. 

Let me explain this to you with examples.

If you are new to digital space, then let me tell you one thing: On digital platforms, advertisers will pay for keywords; this means when they run ads on any type of platform, whether it is Google ads, Instagram Ads, Facebook ads, etc., they Pay money for keywords or bid for these high paying keywords. 

If you have past experience with running ads, then you know what I am trying to explain. 

This means the niches in this list have the maximum number of those high CPC keywords. 

The Profitable niches I listed in this post have a high number of high CPC(Cost Per Click) keywords that help you to earn good revenue. 

CPC means Cost Per Click. In short, the cost advertisers are paying to get featured on blogs, SERP pages, Social media home pages, etc., where the engagement is high. 

You can find high CPC Keywords on Google Keyword Planner, a free platform, or you can use SERP tools like Semrush & Ahrefs to know the CPC of a keyword. 

Example of a niche: 

Consider Health as our blog niche, and suppose we are covering “Health Departments” as our blog topic or keyword on our blog. 

The “Health department” keyword has a $5.12 CPC, according to Semrush. This means if we publish articles focusing on this keyword and get monetized by ad platforms like Ezoic, Mediavine, or Google AdSense. Then, if our blog host, “health department,” this keyword ad on a blog post and gets one click on that ad, then the advertiser has to pay that $5 dollar to the advertisement platform, and you will get some commission from that 5 dollars directly to your ad platform account. 

This is the whole process of advertisement in digital space. 

This makes the keyword profitable, and the more keyword clusters you have on your blog, the more earning potential you will get. 

If you are able to rank for these high CPC keywords, then you can get good sponsorship deals and good collaboration options because brands will try to reach out to get featured on those high CPC keywords and topics on your blog. 

This is the whole process of making a blog niche profitable, and the listed niches have keywords with high CPC rates. 

I hope now you are able to understand what niches are profitable or not. I really apologize for this extra information, but I want you to get insightful knowledge so that you can make money through blogging and not ruin your time and efforts without knowing these things. 

For more insightful information, you can join my newsletter, where I share these internal tips with my email list. So join it totally free. 

Now that you know keywords are profitable, our Goal is to start a blog where we can cluster these highly profitable keywords within a niche. 

How to Research Profitable Niches?

When researching for profitable niches and keywords, I also go with my checklist, which helps me to find good blogging niches as well as keywords. 

For researching the niche, you can use Semrush, which provides us daily to hourly data about keywords and niches; using Semrush can help us to get up-to-date information about your selected niche. 

Semrush’s 14-day free trial will help you to perform the necessary research for finding the niche, along with getting a list of keywords for at least six months of content. 

There are other tools that you can use along with Semrush, like Google Trends and Google Keyword Planner, for getting current data straight from Google’s database.

These Blogging tools can help you to perform essential niche research, and we have to check mark these points from the checklist to pass any niche for our blog. 

In these SEO research tools, check for the following:

• Traffic
• Competition
• Audience Size
• Keyword Difficulty
• Monetization Opportunities
• Evergreen Potential
• Authority of Competitors(Domain rating DR or Domain Authority DA)
• Passion and Expertise: Most Important (Google’s EEAT guidelines)

After checking for all these points, if the niche is able to checkmark all these points, then congratulations. You have found a profitable niche for your blog.

What are the Most Profitable niches?

The Most Profitable niches are health, wealth, personal Finance, and News and Governance, which means those that come under YMYL content guidelines. Some are easy to monetize, and some need EEAT to get monetized by Google. 

What are the most profitable niches for affiliate Marketing?

The most Profitable niches for affiliate marketing are: 

• Health & Fitness Niches
• Fashion & Beauty Niches 
• Travel Niches
• Personal Finance
• Personality Development niches

This is because there are a lot of monetization opportunities in these niches. 

Final thoughts on Profitable niches

Yes, it’s hard for beginners to pick and research for choosing Profitable niches for their blogs. That’s why I tried my best to provide you with the fundamentals of blogging along with the most profitable niche list. 

Now, I want you to come up with your suggestions that I need to improve this piece of content so that future visitors can get deep knowledge that I left somehow. 

Always consider keyword clustering after choosing a niche because that helps you rank better on search engines, resulting in good revenue.

All the niches in this Blog post are Profitable, but I recommend going with their sub-niche to get results fast because sub-niche doesn’t have that much of competition in the market.

Don’t get afraid of YMYL niches; yes, these are hard to rank and monetize, but they are the most profitable ones in this list. 

You just need a Professional approach to succeed in YMYL niches.

If you are reading till now, then I congratulate you because I am sure you will make an informed decision now.

My Goal in starting this blog is to provide you with genuine information, with the darkside of blogging, so that you don’t waste your time and efforts doing wrong things in blogging. 

And I want to help you with the best strategies I can provide you from my five years of SEO learning.

You can join my newsletter, where I reveal some blogs and YouTube channels in the same niches making money, and I break down their way of creating content for their blogs and YouTube channels. 

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