71+ Best TikTok Niches for 2024 with Stats

Are you searching for the Most Profitable TikTok niches to start your entrepreneurial journey in 2024? 

Look no further – your search concludes right here.

Hey, I am Mohit and I help upcoming entrepreneurs to find their business niche with statistical data with some personal tips so that our entrepreneurs can make informed decisions for their businesses after leaving this post. 


Today, we will cover some of the most popular Tiktok niches that will be very profitable to work on as an individual in 2024. 

But why? 

Having extensively researched TikTok niche trends across various analytics tools, I’ve discovered some remarkable figures. Yes, Numbers play a crucial role in comprehending the potential of any niche, paving the way for a triumphant entrepreneurial journey.

So let’s first know the market and audience size of the platform. 

Tiktok is one of the most profitable platforms to make money online, with over 1 billion active users per month and 4.1 billion downloads at the moment. 

Now you are well aware of the Audience size of the platform we can now predict the marketing budget, brands and businesses will try to spend on this platform to sell their products and services. 

This indicates if you are able to establish a good audience on your account then this will provide you good earning opportunities for years.

It took me 48 hours to collect this data and to curate this list of niches that you can choose for 2024 on tiktok.

The Best part? 

With the list of tiktok niches I will also help you choose the niche that matches your interest, my personal tips on how to work on tik tok, and also provide you sub-niches for tiktok so that you can make strategic decisions before making your content. 

IN short: if you want a step-by-step guide to becoming a successful Tik Tok marketer in a particular niche, you’ll love this guide. 

Let’s get started and know some of the most profitable niches. 

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15+ Best TikTok Niches for 2024

  • Fashion
  • Health and Fitness
  • DIY: Do it Yourself
  • Travel
  • Dance
  • Food
  • Digital Marketing 
  • Dropshipping
  • Finance 
  • Personal development
  • Gardening 
  • Parenting
  • Relationship

So these are some of the most popular niches for tiktok that are booming right now and in further sections of this blog post we will discuss some tips and strategies that I can help you with to succeed fast without wasting your time.

Now we have the list of profitable niches but some of us get confused when we hear “Niche” in marketing. So here is the simple explanation. 

What is a niche on TikTok? 

On TikTok, a niche refers to a specific topic, theme, or category that content creators focus on and produce videos about. 

On tiktok you can see a wide range of content, and users making content but when you visit someone’s profile you can notice that the successful content creators only focus on one topic or niche/sector/industry. 

Content creators find success fast by specializing in a particular niche to attract a specific audience with shared interests. Creating content in one particular topic can help you to build authority and a dedicated follower base. 

Here are some more niches on tiktok include travel, cooking, fashion, DIY, fitness and relationships.

10 Most popular TikTok Niches 

Here are some of the most popular niches on TikTok with their sub-niches to help you understand the hierarchical order of niches. 

#1. Fashion

If you love to showcase your fashion style, fashion trends, and creativity through short-form content, then this niche will be perfect for you. 

This niche thrives on visual appeal, allowing fashion enthusiasts like you to express themselves and engage with a diverse audience on the platform. 

These Fashion accounts on TikTok are getting millions of views and shares, making this niche one of the best options. 

For earning opportunities, you can go with affiliate marketing and brand promotion to earn money from the first TikTok video you publish. 

Here are some unique fashion niche ideas that are getting good engagement on TikTok. 

  1. Outfit of the day
  2. Fashion Hauls
  3. DIY Fashion
  4. Fashion Challenge
  5. Styling tutorials

#2. Health & fitness

If you are into health and fitness and can inspire and motivate TikTok audiences to live healthier lives, then this niche is going to be very profitable for you. 

This niche is best for Fitness experts, Nutritionists, and Personal trainers because they can expand their audience with the help of TikTok. 

Health niches are best for making money also because health and fitness brands are always searching for health influences for their promotion. 

So you can choose any one of these health niches for your TikTok journey.

  1. Quick Workouts
  2. Nutrition tips
  3. Transformation journey
  4. Fitness challenges: there are very famous, like 75 hard challenges. 
  5. Wellness Wisdom

#3. DIY: Do it Yourself

The DIY (Do It Yourself) Niche on TikTok is a haven for creators who love crafting, creating, and transforming everyday items into something extraordinary.  

You can provide tutorials from home decor to upcycling projects; this niche is best for those individuals who love to add creativity, innovation, and the joy of making things with their own hands. 

You can go with home decor niches or garden niches, and in some cases, you can also go with pet niches because you can add your creativity to any niche you want. 

I have seen many individuals on TikTok crafting tech stuff with their basic knowledge, like doing neon lighting stuff in rooms, making lamps, etc., and you have also seen that their videos are getting millions of views. 

So what are you thinking? Here are some DIY sub-niche ideas for your better understanding. 

  1. Crafting tutorials
  2. home decor hacks
  3. upcycling challenges
  4. seasonal decorations
  5. life hacks

In  DIY, it is essential to identify your most compelling niche. So I recommend doing some research on yourself by asking what you can make easily without having to get help from others. 

#4. Travel 

The Travel Niche on TikTok is a virtual passport to exploration, adventure, and cultural discovery. Yes, if you are a travel enthusiast, then I recommend you document each travel experience and then publish it to these short-form content platforms. 

Travel content gets loads of views with 90% on-time engagement because people watching these videos also love traveling, but for some reason, they can’t travel. So you can fulfill their dreams by posting content about different places you visited. 

In my opinion, creators in this niche transport their audience to breathtaking destinations, share their personal experiences, and provide some tips based on their experience, making this niche the most engaging on this list. 

So stop thinking and choose any travel niche in which you are comfortable. 

  1. Destination Showcase
  2. Travel Hacks
  3. Local Experiences
  4. Adventure Activities
  5. Travel vlogs

#5. Dance

Dance niche for Tiktok can be a life-changing step for those individuals who love to express themselves through moments, choreography, and the joy of dance. Yes, TikTok is the best platform if you love doing dance and want to make money with your passion. 

For dancing, every individual has their own dancing style, so this blog post can’t help you with that, but I can help you with ideas of how you can make money with your passion. 

Ok, Dance lovers can do trendy dance challenges with your audience, provide dance tutorials, Dance classes, choreography showcases, and many other things to make money in this niche. 

Here are some more niche ideas for you that I can think of. 

  1. Behind the scenes
  2. Community engagement
  3. Live dance Sessions
  4. Collaborations
  5. Dance tutorials

#6. Food

The food niche doesn’t require any introduction for any platform because this is a space where creators share mouthwatering culinary creations, cooking hacks, and the joy of savoring diverse cuisines. 

This niche is best for food enthusiasts who can provide cooking tutorials, food reviews of different places or restaurants, etc. 

Brands love to hire these creators for the promotion of their restaurants and hotels because they share their authentic reviews about food. 

You can also choose any one niche and focus on creating content so that people will start following your content for reviews and tutorials.

  1. Quick Recipe Demos
  2. Food Trends
  3. Behind-the-Scenes Cooking
  4. Culinary Adventures
  5. Food Pairing and Reviews

#7. Digital Marketing 

Digital Marketing niche covers all sorts of topics like online promotion, social media strategies, and digital entrepreneurship. In this niche our duty is to make complex marketing concepts accessible and engaging for every individual out there.

I’m personally invested in this niche, and I’m passionate about assisting individuals in making informed decisions when choosing their niche. I made a mistake during my initial days, which set me back for two years because I selected the wrong niche for my digital journey.

This experience motivated me to start this blog, and my primary goal is to guide others by sharing the impact such mistakes can have when one doesn’t comprehend the market and selects a random niche. That’s why I’ve begun analyzing different niches, focusing on their future-proof potential, to provide you with accurate and valuable data.

For digital marketing, you can choose many niches, but according to me and stats from different platforms, here are some good options. 

  1. Personal Achievements
  2. Make money online
  3. New Platforms(AI) For anything Like Video editing and graphics designs. 
  4. SEO 
  5. Digital Advertising Demos

#8. Dropshipping

Dropshipping is also very famous on TikTok. Creators are selling products with the help of TikTok’s huge audience base, and you can also be part of that community. 

I have seen an individual with their own stores selling their own products to TikTok audiences and making millions by just posting their product videos.  

If you have any product or digital product to sell, then dropshipping is the best option for you. 

Here are some dropshipping niches you can choose.

  1. Success Stories
  2. Product Reviews
  3. Store Setup Tutorials
  4. Supplier and Product Research
  5. Marketing Strategies

#9. Finance

Finance is also one of the most trending and profitable niche of tiktok. Creators are posting videos of how they achieve their goals, how to invest their money, what to do for personal finance etc. 

You can also run this type of account with showing your face like youtube automation. 

You can go through youtube automation niches to know about how video automation works and how you can make money in the finance niche with the help of automation. 

But yes in finance you can choose automation to create a finance account on tiktok and make money and if you are into finance(means professional finance advisor) then i recommend you to record your own videos for better authenticity and engagements. 

Here are some of the best Finance micro niche that you can choose for tiktok.

  1. Personal Finance Tips
  2. Investing Insights
  3. Financial Challenges
  4. Cryptocurrency Explained
  5. Entrepreneurial Finance

#10. Personal Development 

If you are able to inspire and motivate others for self-improvement, then this niche is going to be very helpful for you too. Here, you can inspire, motivate, and guide your audience on their journey to self-improvement in any field, professional or personal.

You can share actional advice and transformative insights to foster personal growth goals. 

These creators get millions of views on TikTok because when scrolling TikTok feeds, these videos get good engagement because of the storytelling pattern these creators use to hook their viewers.

So I recommend you choose this niche if you can help others to improve their lifestyles. 

Here are some good options to choose in Personal development.

  1. Daily Affirmations
  2. Goal Setting Techniques
  3. Mindfulness Practices
  4. Book Recommendations
  5. Productivity Hacks

So these are some of the best TikTok niches you can choose for 2024 because I have gone through many analytics dashboards and found that these niches are best for influencer marketing.

If you still need clarification, you can contact me to ask your query so I can personally guide you without any additional fee. As I told you, you only have to do your hard work to make money online, but what I can do is provide you with good guidance. 

So, the guidance is totally free from my side. Just drop me your email through the contact form.

For more options, here are some further ideas you can choose. 

So here are some additional niches for TikTok.

Additional TikTok Niche ideas

Here are some more niche ideas for TikTok if you are still confused for choosing one from above list 

  1. Pet Care and Training
  2. Technology and Gadgets
  3. Beauty Tips and Makeup Tutorials
  4. Home Decor and Interior Design
  5. Book Reviews and Literature
  6. Comedy and Humor Skits
  7. Career Advice and Professional Development
  8. Science Experiments and Education
  9. Art and Creativity Showcase
  10. Photography and Editing Tips
  11. Sustainable Living and Eco-Friendly Practices
  12. Mental Health and Wellness
  13. Language Learning and Tips
  14. Car Enthusiast and Automotive
  15. Gaming and Esports
  16. Music and Instrument Tutorials
  17. Travel Hacks and Destination Reviews
  18. Motivational Quotes and Affirmations
  19. History and Trivia
  20. Technology and App Reviews

The Figures & stats in the article are collected from Google TrendsGoogle adsGoogle Keyword Planner, and other advertisements Dashboards like Semrush, so you can also check on these platforms and start working on these niches.

Now that you have the list let’s discuss some Points that you have to focus on before choosing any niche from this post. 

How to find your niche on tiktok?

Niche selection is the most crucial part of the digital journey and if you have gone through this post thoroughly then you must know its importance. Wrong niche can ruin your time and hard work and lead to nothing. 

That’s why I always recommend my uses to go through your skills and abilities and search for a niche that matches with your interests. 

To help you with choosing you have to follow these steps and check mark these points and if you get most check marks then that niche would be perfect for you. 

Yes we have gone through this list so choose 3 to 5 niches from this list. If you don’t have ideas, then i recommend you to again go through the list and come here with 4 to 5 niche ideas. 

Now open research tools like Semrush and check the stats of that niche. 

Here are the points you have to check in the SEMRUSH tool. 

  • Traffic: Check traffic for the niche you have selected.
  • Competition: Go to TikTok and go through the profiles of your competitors in the same niche. 
  • Audience Size: This follows the same; check your competitors followers base. 
  • Monetization Opportunities
  • Evergreen Potential
  • Passion and Expertise: Most Important (Google’s EEAT guidelines)

Once you’ve completed the research, make sure your chosen niche satisfies each of these criteria. If it does, you can consider it profitable for you. 

I hope you have ideas on how to do niche research for your business.

Now let’s move to the further section of our blog post where we try to answer questions asked by our users. 

What are the Best niches for TikTok?

According to the research, the most profitable niches for tiktok include cooking and food, finance, motivation, comedy, and health and fitness. These markets have shown to have a high level of engagement and can provide writers with additional revenue. 

So you can choose any one of these niches and start producing your content. 

How can I Monetize My TikTok?

There are many ways to make money on TikTok, but many content creators don’t know how to fully monetize their TikTok account. 

So, I am here to help you with advanced techniques in the future. I will also provide some tutorials to monetize your source for better earnings. 

  • Join the TikTok Creativity Program. 
  • Sell products
  • Go live for virtual gifts
  • Affiliate Marketing
  • Create in-feed ads
  • Crowdfund projects
  • Collect tips
  • Patreon subscriptions
  • Sponsorships
  • Collaborations

So these are some powerful ways to monetize your TikTok account.

Final Thoughts on TikTok Niches

I hope this list helped you understand what to do or not to do when choosing a niche for your career. 

Yes, all the niches listed here are well-researched. I can guarantee you that these evergreen niches will return good profits if you work smart in your entrepreneurial journey.

Yes, it’s true. I have reviewed all the possible advertisement platforms to collect this data and list the trends in this post.

I always recommend that my readers consider my posts their first decision-making resource. They must further research themselves and find a niche that matches their interest. 

After doing the research, your next step is to make a content creation plan and determine how to monetize your content, ideally based on your research. 

You can join my newsletter to get the best monetization strategy directly to your inbox. I send fantastic case studies of creators who create quality content with high earnings to them. 

If you like this post, share it with yourself on your social media so you can visit it repeatedly directly from your phone. This will make a note on your smartphone so you can visit the page when needed. 

Please comment if you have any suggestions to add to this post. I will add your thoughts to this post ASAP. 

Thanks for Reading, and Happy Entrepreneurship.

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