Selling Digital Products on Pinterest: A Beginner’s Guide 2025

Pinterest is not just a social media platform; it is also a Visual search engine and a powerful sales platform for digital products!

Yes! With Pinterest, it is really easy to sell ebooks, printables, templates, online courses, or stock photos by driving massive traffic and helping you generate passive income without paid ads.

And DO YOU KNOW?

With over 450 million active users, Pinterest acts as a visual search engine, meaning your digital products can be discovered by buyers looking for solutions.

Unlike social media posts that fade quickly, pins last for months (even years!), making it a long-term, high-ROI platform for selling digital goods.

So, in this guide, we’ll learn:

• ✅ How to pick the best digital products to sell on Pinterest
• ✅ How to optimize pins for discovery & sales
• ✅ Proven strategies to drive traffic & increase conversions
• ✅ Common Mistakes to Avoid(not getting banned etc)

Let’s dive in and turn Pinterest into your passive income machine in 2025! 

Why Sell Digital Products on Pinterest?

Selling digital products on Pinterest is the best way to reach a high-buying intent audience looking for the best solutions to their queries. I have seen that Pinterest audiences have higher buying interest than other social media platforms.

This means that selling digital products on Pinterest is common, and people trust that they can download these assets with the security that Pinterest provides to their users.

Also, Pinterest is itself a search engine, where people use Pinterest search features to find solutions to their queries. This means those users have higher search and buying intent than normal surfing, making it best for selling your digital products.

Selling digital products here also gives you long-term visibility without spending a fortune on ads.

Let’s discuss some benefits of marketing your Digital products on Pinterest.

Benefits of Marketing Digital Products on Pinterest

Here are some benefits of marketing your digital product on Pinterest. Please go through each point thoroughly to better understand.

✔ Pinterest is a Visual Search Engine

Pinterest is best for its keyword ranking feature, as if your pins follow the best SEO technique, then you can get consistent ranking for keywords for months and years.

Yes, unlike Instagram or TikTok, where posts fade quickly, on Pinterest, your post will work like Google, meaning your pins can rank for months for a particular keyword and drive your traffic. 

This organic discoverability makes it ideal for selling digital products.

RELATED POST: You can also explore Tiktok Friendly niches to promote your digital products.

✔ Evergreen & Passive Traffic Potential

Pinterest offers you evergreen traffic potential as i mentioned earlier if your pin ranks at high spots and keywords then you can expect consistent traffic to your store, digital downloads and landing pages.

I also feel that with the right Pinterest SEO strategy, we can create a set-it-and-forget-it income stream.

✔ High Buyer Intent & Trust in Recommendations

As I already said, Pinterest users treat it as a search engine, actively searching for solutions. I found that 80% of the pinners use the platform to plan purchases, meaning they’re ready to buy when they find a good product that solves their problems.

✔ Low-Cost Marketing Strategy for Creators

As a content creator, you don’t have to pay anything to get your pins listed on their platform, which is entirely free to use. You can post as many pins as you like per your marketing campaign.

With the right pin design, SEO, and strategy, you can generate sales on autopilot without a big or small marketing budget.

Now we understand what benefits pinterest provides us as a marketing platform, now let’s know what types of digital products are famous on the platform. 

What Types of Digital Products Sell Best on Pinterest?

When thinking of selling a digital product we can get confused on “what to sell?” and “how to sell?,” as there are a variety of digital products available in the market.

We have to make an informed decision before starting an account as we should focus on what are high demand products as per the platform, and research is required to find out such products.

I have noticed that if you’re an expert in design, organization, or education, then you can leverage Pinterest’s audience of planners, dreamers, and creators to generate sales.

Here are some top digital products that consistently perform well on Pinterest.

1. Printables & Digital Planners

Printable and digital Planners are really popular on the platform due to their practicality and instant gratification. For example, people love to buy printable & planners like budget planners, Wedding Planners, and meal prep guides.

To-do lists, vision boards, and goal trackers are also equally popular.

With the help of printables we can help others with productivity, organization and personal growth that is why people love to buy these products.

2. Ebooks & Guides

Again, ebooks and niche-focused guides are really popular, and people love to purchase these digital assets from Pinterest.

Yes, a traveller can sell his travel guides, a fitness coach can sell his fitness tips and diet plans, and a personal development coach can sell his niche-related guides.

This is how you can choose a product to sell as per your niche as step-by-step guides are really popular on pinterest.

Also these digital products have a low upfront cost and can be sold at a premium price depending on the niche and your product demand. 

3. Canva Templates & Social Media Graphics

Canva templates and social media graphics are also popular and bloggers and entrepreneurs buy these digital products to save their time to build their graphics from scratch so they buy it directly from pinterest and save their time and maintain a consistent brand aesthetic.

You can also think of Instagram story templates, Pinterest pin templates and etsy shop branding kits as they sell amazingly good on the platform.

Yes! People love these because they provide instant, customizable solutions for marketing on social platforms.

4. Online Courses & Memberships

Again, online content creators like bloggers and entrepreneurs offer online courses, sell these courses on their blogs and websites, and promote these online courses and memberships directly on Pinterest.

Pinterest users are always seeking guidance, so it’s easy to convert them into qualified leads for your online courses and memberships.

You can offer tutorials, masterclasses, and one-on-one mentorship programs, promote them with pins on the platform, and see the magic.

Courses are an excellent way to generate passive income while providing valuable, actionable content.

5. Stock Photos & Digital Art

Bloggers and content creators, from written content creators to video editors, always require stock photos and digital art, and you can provide these individuals with high-quality visuals for their websites and social media.

The popular niches here are travel photography, lifestyle stock images, and digital illustrations, as there is always a high demand for these visuals.

If you travel a lot and have amazing visuals of popular places, you can sell your images and promote them on Pinterest. You can quickly attract potential customers for your royalty-free images here.

6. Worksheets, Checklists, and Workbooks

Selling Worksheets, checklists, and workbooks is the best make-money idea for students who dedicate themselves to creating notes on particular subjects and want to earn some side income in addition to school or classes.

You can promote your notes on Pinterest, and I can guarantee that if your notes on the checklists are good, people will buy those notes from you without any hesitation.

So, these are some of the most popular products that sell best on Pinterest. You can also think of new ideas if you provide services and then make your pins according to your service, and you can get client calls from Pinterest, too.

It is all about trying new things and getting something new to help you stand out from the crowd. 

Step-by-Step Guide to Selling Digital Products on Pinterest

So, we are now ready with our digital product to promote in our minds, and we’ll now focus on turning Pinterest traffic into digital product sales.

Follow this beginner-friendly roadmap to set up your business, optimize your pins, and start making passive income.

Step 1 – Choose the Right Digital Product to Sell

The first step is to choose the right digital product that sells well on Pinterest, as not all digital products are equally popular and can lead to wastage of time and your efforts.

That is why researching is important before finalizing a niche and its digital product for your business.

So, if I want to start selling today, my first step would be to validate my niche and product on Pinterest.

This is how you can identify profitable niches:

• Go to Pinterest and look for popular categories like printables, planners, templates, and digital courses. Make sure to reverse engineer what niche is selling which type of digital product.

For example, Planners are sold mostly by Coaches, and digital printables are sold by designers in various niches(DIY, Home decor, etc.). So make sure to click on those pins and get an idea of your competitors’ “what they are selling.”

• Now, you can validate your product on Pinterest trends, as this is the analytic dashboard provided by Pinterest itself to see what is trending on the platform right now.

Here, you can see if people on Pinterest are searching for your product or not and if there is a market demand for the product and niche.

After validating, we can proceed to the next step, which is to set up a business account on Pinterest.

Step 2 – Set Up Your Pinterest Business Account

You might have questions about why you chose a Business Account rather than a regular account, and here is my simple answer. 

A business account gives you access to Pinterest Analytics, including full access to the data “what people are searching for,” “which of your pins performed well on the platform,” “which topics are getting traffic,” etc., and Rich Pins, which help you optimize your pins for SEO efficiently.

So we have two options: for those who have existing accounts and for new creators. 

Convert Existing Account to Business:

If you have an existing aged account on Pinterest, it is best for authority, and I recommend that account to you.

WHY?

With time, your account can be considered an authority account, and Pinterest will not limit your reach if it is aged and you haven’t done any spam on that account.

For new accounts, Pinterest acts like a strict teacher and suspends them quickly if they follow bad practices not allowed by their guidelines.

Steps to convert your account into a Business account:

1. You have to log in to your personal account.
2. Click on the More Options icon at your screen’s bottom left and select Settings.
3. You can also click on your Profile icon at the right-hand top corner, and there you’ll see an option to Convert this to a business account. (You can follow any one of these. )
4. After clicking on Convert to a business account, you have to fill out your details and propose including this profile in the bio.
5. You will now have the option of running ads, so you can skip that popup and proceed with the normal pinning.
6. After some basic details, you just have to finish the setup, and that is, you have successfully created a business account.

These steps will help you convert your existing account, but here is what to do for new users.

Create A New Pinterest Business Account:

1. You just have to click on Create a business account.
2. Then, you have to enter your details, starting with your email, password, and age. Fill out these details and click on Create Account.
3. Now, fill out the fields to build your profile and click next. Here, you can describe your business and explain your purpose for making an account, and again, click Next.
4. Skip the ‘run ads’ option, and boom, we have a business account to market our products now.

With a few simple steps, you can create a business account on Pinterest without paying a penny. 

Step 3 – Optimize Your Pinterest Profile for Sales

Now, we have to make our profile as professional as possible to showcase what you are selling and help potential buyers find your store.

Also, try to make a simple but informational profile so that people will trust your store and buy things easily with your PIN links.

Play with light colors, professional fonts, and motivating cover photos for your profile.

After visuals, focus on

✅ Writing a keyword-rich Bio.

Use relevant keywords in your bio as we focus on Pinterest SEO here, and keywords help Pinterest understand your account.

If you ask me, as you know, I am a business coach, and I would add this bio to my store.

“💡 Helping small businesses grow with easy-to-use Canva templates & social media planners.”

So, experiment to make your bio attractive.

✅ Adding a Website Link or Etsy/Shopify Store

We are here to sell our digital product, so make sure to start a blog from day one. You can also add a link to your Etsy, Gumroad, Shopify, or other platform in your bio so users can easily find your store.

Step 4 – Create High-Converting Pins for Your Products

Right now we are done up with basic setup and can focus entirely on PIN creations as they are the key factor to drive traffic to our stores.

So try to create eye-catching informational pins to get more clicks and saves on our pins to get viral.

✅ Best Design Practices for Pinterest SEO

• Use vertical images (1000x1500px)
• Add text overlays for clarity
• Keep branding consistent (fonts & colors for all the pins on your account)
• Board SEO (try to list your pins according to their category boards)

✅ Using Canva & Adobe Express for Stunning Pins

I recommend you to use the free version of Canva if you are just starting out and have a low budget and Adobe Express makes it easy to design professional-looking pins in minutes but the tool is highly expensive.

✅ Importance of A/B Testing Different Pin Styles

Create multiple pin variations for the same product to see which gets more clicks. Try different fonts, colors, and images to optimize for conversions.

Step 5 – Writing SEO-Optimized Pin Descriptions

After creating pins, our duty now is to upload them to the platform and optimize them for SEO.

On Pinterest, you get 5 options to fill out: Title, Description, Board Name, target URL (in our case, our product store link), and tags that we can manually add for each pin.

Here is what you get when pinning so our duty is to help Pinterest understand what your content is about—making it easier for people to find.

Now you might have a question, “how to find the best keywords for pins.”

✅ How to Find High-Ranking Keywords for Pinterest

And I always recommend using Pinterest Search and Pinterest Trends to find the most popular and relevant keywords for your product.

And in descriptions, we can also focus on good CTAs so that people will click on our pins.

But make sure not to get your CTAs into spam CTAs, so here is what to make them authentic.

✅ Using Compelling CTAs to Boost Clicks & Sales

Use action-driven CTAs like:

• Instead of using “Click to download your planner!” use “Learn how to download your Planner!”

• Instead of using “Shop now for instant access!” use “Get more details for instant access!”

• “Save this pin for later!”

Although all the variants are good, people love to click on informational CTAs rather than Conversational ones at first glance.

CTAs like “Shop now” and “Download now” work well at the bottom of the sales funnel, as they are here to take action, but we need to funnel them to these pages first.

If you use these CTAs at the beginning of the funnel, they will definitely leave the funnel at first glance. So, use informational CTAs rather than Normal CTAs in the description.

This is my theory of adding CTAs, and they work well for me. However, you can experiment with your product category, as some niches don’t require information CTAs.

People are there on your pin to just take some action. So experiment with both and choose the one that suits you the most. 

Step 6 – Adding Affiliate & Sales Links the Right Way

Yes, it is required to follow the best strategies when adding affiliate links and product links, as Pinterest doesn’t allow all affiliate links to be directly published on its platform.

✅ Direct Linking vs. Using a Landing Page

• Direct Linking – Best for platforms like Etsy & Gumroad and if you have your website/store.
• Landing Page: This is Great for collecting emails and increasing conversions. It also helps a lot in designing attractive lead magnets for your digital products for easy purchase. (With landing pages, you don’t have to pay for hosting and domains.)

✅ How to Avoid Spammy Practices & Get More Conversions

• Avoid shortened links (Bit.ly, TinyURL) – Pinterest may flag them, which can permanently suspend your account if you do the same thing repeatedly on your account.  
• Be transparent about affiliate links when required. Here, I am saying that when you add affiliate links to your pins, you can add that detail in your description that “this pin may have affiliate links” so that you can be transparent about adding links. And in this case Pinterest will allow you to promote direct linking but again go through their policies for better understand of “what links to publish” and “what not to,” 

Step 7 – Promoting Your Digital Products with Pinterest Strategy

Growing your reach means strategically pinning & repinning your content, but we also need sales for our digital product. This means we have to convert those clicks into paid customers for our products, and we need a strong Pinterest strategy to do that. We also need to make people follow your Pinterest account, so we will work on that part in this section.

First, to grow your Pinterest traffic and followers, we need to understand two terms or a feature of Boards. You can create boards according to your topic, and there are two types of Boards.

✅ Group Boards vs. Personal Boards

• Personal Boards – More control over content
• Group Boards – Reach a larger audience but need approvals to join

The benefit of Personal boards is that you can pin as many as you like and have full control over them. On the other hand, group boards have a larger audience, but we need to get approvals to join and follow the owners’ guidelines when pinning on them.

Both are beneficial: Personal boards help build a brand, and group boards can help reach a wider audience.

Now that you understand the boards, we can move to some automation for faster pinning, leading to faster growth.

✅ Using Tailwind for Automated Pin Scheduling

Tailwind is a pin scheduler tool that is best for Pinterest. It automates pin posting, helping you stay consistent without manual effort.

✅ Creating Story Pins & Video Pins for Engagement

Story Pins & Video Pins increase engagement and boost visibility, leading to more sales over time.

With these methods, you can easily grow your followers and convert your traffic into qualified sales. We have professionally done everything, which helps us build a brand.

And Brand means High conversions. 

Step 8 – Tracking Performance & Optimizing for More Sales

Once you start pinning consistently and follow all our listed strategies our last step is now to track our results and improve our strategy based on the data.

Yes, we need some data to know what is working for us and what is not, and double down the creating process on the things that are working for us.

Track Impressions, clicks, and saves, particularly for Pinterest. The more impressions, clicks, and saves pins will get, the more it will explode on the platform.

After tracking these stats now improve on these points.

✅ Adjusting Strategy Based on Top-Performing Pins

• Double down on what works (top-performing keywords, colors, and CTAs)
• Test new designs & descriptions for underperforming pins
• SEO: also check for those viral pin titles and descriptions with tags and get an idea why these pins are going viral.

PRO TIP: If you forget what you did in the last pin that went viral then I have a trick for you. When pinning you can record the entire process from title writing to adding tags and also make a screenshot of what you filled out and save that for the next pinning process. 

This way you can easily go through the screenshot and know that you did right in that pin that makes it viral and do the same for the rest of the pins. 

After adjusting and improving your pin design and pin seo we are now fully aware of what to do and how to promote our digital products on pinterest. 

Best Platforms to Sell Digital Products Linked from Pinterest

Now that we understand the process of pinning let’s learn where to host your digital products for seamless selling and ensure we can easily promote our links on Pinterest.

This section will list some Amazing Platforms on which you can easily list your digital products and give you some product ideas based on the platforms’ popularity.

1. Etsy – Perfect for Printables & Templates

On Etsy we can sell our digital products easily without having to build things from scratch. Like we don’t need any technical knowledge to host our digital product there, just create an account, start a shop, list your product, do some Etsy seo and boom that it.

Here is the full YouTube step-by-step tutorial on how to start your first shop on Etsy that I created recently. This will help you on setting up a new account and new shop in just 10 minutes.

Best For: Printables, social media templates, digital planners, art, and photography downloads.

For example, you can follow these formats for different products:

• PDF for planners and PDF templates
• JPEG and PNG for printable art
• SVG for graphic design elements like clip art and stickers. 

2. Gumroad – Great for E-books & Digital Downloads

Gumroad is famous for selling online e-books and digital downloads like PDFs and online courses. I have used this platform to sell my online course strategies, related to my niche which are valuable to my audience.

As it is really easy for customers to make transactions because of its finance features and brand value in the market, people trust the platform for making transactions.

Best For: E-books, guides, stock photos, music, and digital art.

3. Shopify or woocommerce – Ideal for Full E-commerce Stores

Shopify and Woocommerce are used for making full-fledged working eCommerce stores, as Shopify hosts a website for you, and for Woocommerce, you need to integrate it with your websites separately.

But both platforms are best for starting a store, as a store can help you sell a variety of things, from physical products to digital products. It is like your own e-commerce website, like Amazon.com.

Best For: Selling multiple digital products, memberships, and hybrid digital-physical stores.

4. Payhip – Simple & Beginner-Friendly Option

Payhip is an affordable alternative to Shopify and Gumroad, with an easy-to-use setup for digital product sellers.

It offers us a free plan with a small transaction fee, allowing us to sell subscriptions and digital downloads.

The best part about this tool is that it provides us with marketing tools like coupon codes and email lists that make it stand out from its competitors.

As beginners, we need these types of tools as we get amazing features at low costs.

Best For: New sellers looking for an all-in-one solution for e-books, memberships, and templates.

5. Podia – Best for Online Courses & Memberships

Podia is known for selling online courses, coaching sessions and membership plans and it is really easy to set up and use.

It also comes with other amazing features, like the fact that we don’t have to pay fees on paid plans and the email marketing system with sales funnels, which helps us create sales pages for Pinterest marketing.

I consider this tool as the best solution for building a long-term digital business as we are getting all the major features in one place, and we can automate things better.

Best For: Online courses, coaching, memberships, and high-ticket digital products.

Now that we have a proper knowledge of where to sell our digital product, we can move to the next section of the blog post, where we will learn some common mistakes that can ruin your entire business and lead to account suspension on Pinterest and these platforms. 

Common Mistakes to Avoid When Selling Digital Products on Pinterest

Yes, to maximize our sales and visibility on Pinterest, we have to follow some guidelines, or I can say we need to avoid some common mistakes that can hurt our success.

A. Ignoring Pinterest SEO & Keywords

Pinterest is itself a search engine, and ignoring the optimization of your pins and profile can kill your reach. So try to focus on the research features of your Pinterest dashboard and optimize your pin’s title, description, and board according to the data you see in your analytics dashboard Pinterest.

🚫 Mistake: Not using keywords in pin titles, descriptions, and boards

✅ Fix: Use Pinterest Trends and the search bar to find high-ranking keywords for your niche.

B. Using Low-Quality OR Copied Pin Designs That Don’t Convert

If you want to see results fast, please make them attractive and your own brand pins, as copied pins can ruin your hard work. Yes, on Pinterest, you can get inspiration from other pin designs, but make sure to create your own pins.

Also, if you’re copying someone’s pins but in your brand identity, then make sure it looks 40 to 50% unique so that people can differentiate your pins from your competitors.

🚫 Mistake: Using random fonts, poor contrast, or irrelevant images & illustrations.

✅ Fix: Stick to bold, high-quality images, easy-to-read fonts, and branded colors that stand out in the feed.

C. Posting Inconsistently & Not Engaging with Trends

If you’re posting your pins with consistency then it can help you to grow your account fast but inconsistent pinning can make an impact on your account as pinterest can also lose trust with your account activity.

So try to pin with consistency, you can decide the number of pins per day and achieve that goal for a month. also engage with other creators pins in your niche as it helps pinterest to understand that you’re a real person behind the account and not misusing their platform.

so, like, save, and click on other creators’ pins, too.

🚫 Mistake: Posting randomly without a content strategy

✅ Fix: Create a pinning schedule (at least 5–10 pins per day) and follow seasonal trends for viral opportunities.

D. Not Adding a Clear Call-to-Action (CTA) on Pins

People need a reason to click on your pin—without a strong CTA, they might scroll away. So try to add info CTAs like “Learn more” or “Read More” rather than “shop now” type CTAs as using info CTAs are more trustworthy, and people love to click on those pins where we use ‘read more’ rather than ‘shop now.’

🚫 Mistake: Leaving out phrases like “Download Now,” “Read Here,” or “Get Instant Access”

✅ Fix: Always include a clear, action-driven CTA in both your pin design and description.

E. Linking Directly to a Product Page Without a Sales Funnel

Yes, Pinterest allows you to directly paste affiliate links but for most of the products we need to warm up our audience by telling them the benefits of buying your product as a cold audience might not buy immediately and can lead to low conversion rates.

That is why I told you to provide more information(context) of your product by using CTA “read more” or “get more details” or “explore more” so that you can warm up your customers for the purchase.

🚫 Mistake: Sending traffic straight to a checkout page without context

✅ Fix: Use a landing page or freebie offer to collect emails and build trust before selling.

Try to avoid these mistakes, and your Pinterest digital product sales will grow faster than ever!

Final Thought! Take action & Start Selling

Success on Pinterest doesn’t happen overnight—but if you take action today, you can build a profitable digital product business that generates consistent sales.

Give proper time to niche/product research. Pinterest is only friendly for a few product types, so go through the Pinterest data first to see what products are in high demand, what your competitors are selling and what strategies they are using to promote them.

Understand things before making any decision and take action according to the points you have noticed in your research phase.

If you’re still confused, here is the simple breakdown to revise the article. So please read it carefully!

🚀 Don’t wait—start now!

✅ Choose your digital product—Find a niche that’s in demand.

✅ Optimize your Pinterest profile—Use keywords and a strong bio.

✅ Design high-converting pins—Make them visually appealing with clear CTAs.

✅ Leverage Pinterest SEO—Research trending keywords and optimize descriptions.

✅ Stay consistent—Pin regularly, track analytics, and refine your strategy.

Every pin you create is an opportunity to make a sale. The sooner you start, the sooner you’ll see results. Take action now and turn Pinterest into your digital sales machine!

If you like this post, share it with your friend who is using Pinterest to sell his products. I would appreciate any suggestions you have to improve this guide.

You can comment on it, and I will definitely add your suggestions to the post with 100% credit to you.

Thanks for reading, and happy marketing.

Regards

Mohit